The Power of Video Marketing
Are you using video content to advance your branding strategy? Video marketing is no longer the new kid on the block of internet and social media marketing. It is very much a “here and now” way to communicate that branding strategy and to achieve the digital marketing solution you need.
This is evermore true across all demographics and in almost all markets. Video is a way to expose your branding strategy, your brand story, to explain your product or service and build relationships with customers. According to HubSpot, a leading maker of software tools for social media marketing, 80 percent of customers recall a video clip consumed in the past 30 days. This includes customers and consumers from adolescents to seniors.
A recent Axiom communication pointed out that the internet, social media and online video watching is now very much a part of the senior lifestyle. If your branding strategy is using social media only as a platform for reaching younger generations, you are probably missing out. Seniors, especially Baby Boomers are a powerful consumer demographic.
Why is video so effective in reaching seniors? Because Boomers love video for the same reasons as other age groups – video goes beyond demographic factors and reaches all of us with what it means to experience life. That experience might be pleasant, as in riding in a new convertible or walking on a beach. It might be problematic, like discovering that your roof needs repair or your trees need trimming. It could be instructive, as in explaining Medicare benefits or tax rules.
What kind of video marketing/branding strategy appeals to the senior lifestyle? There are as many ways to approach video marketing/branding strategy with seniors as with any other group, but here are some hints.
- Do not assume the audience is just like your grandmother or grandfather; many seniors relate very well to material that would appeal to younger generations. Avoid stereotypes.
- Use the right references and avoid any terms that may seem patronizing. Do not refer to limitations, but appeal to seniors in the light in which they want to be seen.
- Provide video content that is insightful and offers tips on making the most from life.
- Baby Boomers are highly optimistic about their futures, so make them feel they are having the best time of their lives.
AXIOM Administrative Services is particularly well positioned to help you tap into the senior lifestyle market and reach senior consumers using video. Axiom is based in one of the most senior-centric population areas in the United States – the central and east-central geography of Florida. Axiom has long experience in producing and using video material on websites and on social media platforms like YouTube and Facebook. Using these tools, Axiom has helped one of its senior-oriented clients achieve an enviable growth over the past two and a half years.
In mid-2016, OurSeniors.net did not even exist, and its forerunner, Finding Assisted Living, had only begun to make an impact. In the months that followed, OurSeniors.net has expanded from its Volusia-Flagler base to cover seven of the most senior-friendly counties in Florida (or the entire nation). Along the way, OurSeniors.net has attracted partners like Humana Health, The Volusia Flagler Family YMCA and Plan Life Care. Take a look at some examples of Axiom’s video work, done for OurSeniors.net and placed on social media platforms.
- OurSeniors.net Animated Video on Facebook
- OurSeniors.net Magazine Promo on Facebook
- OurSeniors.net Educational Promotion on YouTube
Besides its video production, web maintenance and social media management functions, AXIOM Administrative Services also creates and manages direct mail efforts for OurSeniors.net. A big part of this client’s success is due to the digital marketing solutions and branding strategies that Axiom has created. If you are trying to reach this important demographic group, let Axiom connect you to OurSeniors.net today. Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.
Meanwhile take a look at this recent e-mail promotion produced by Axiom for Ourseniors.net.
A short video can greatly improve your marketing results
Have you ever thought of incorporating video into your internet marketing mix? Online advertising is a dynamic and rapidly changing field. The incredible rise of search marketing propelled by the use of mobile devices has changed the landscape. Direct mail and email marketing are still useful and effective, but there is a completely new factor in online advertising: video.
The website for the well-known streaming service Roku publishes rankings of its most-watched channels in all categories. As you might expect, Netflix, the pay-by-month entertainment giant is number 1, but what is your guess for 2nd place? Would you believe that it is YouTube?
This is surprising because YouTube is free, open source and (in many cases) very amateurish. Much of YouTube’s material is poorly produced or barely understandable, yet it is getting more Roku views than HBO, Sling, Hulu or Amazon Video. These organizations pay tens of millions of dollars to get professionally produced content. Why does YouTube ‘outclick’ them?
The ‘free factor’ is one element, but the rise of smartphones is where YouTube is really cleaning up. Short, interesting videos are perfectly suited to the mobile device user, and they click on YouTube all day long. This is a huge opportunity for small businesses, non-profits and professional practices. Imagine that you are a CPA or tax planner. If you put up an informative, well produced video on some area of your expertise or practice, it could reach hundreds or thousands of potential clients.
A retirement-age senior would be interested in learning about taxation of Social Security benefits. Many people would view a short explanation of ‘Adjusted Gross Income vs. Taxable Income.’ The opportunities for calling attention to your practice, getting new clients and building relationships are huge.
Axiom Administrative Services can provide professional help in producing these types of video presentations, placing them on YouTube and linking them to your other internet marketing vehicles like Facebook. Social media and video can combine to make your message more appealing. See how by clicking on AXIOM VIDEO IN FACEBOOK.
Axiom can make you a video
How much time do you spend in a day watching videos? Most of us see multiple video productions every day on TV and the internet. Did you know that AXIOM ADMINISTRATIVE SERVICES can produce and distribute a video just for your purposes? Click AXIOM VIDEO to find out more.
Learn how to embed a YouTube video in your website
Do you know that it is possible to embed a YouTube presentation right into the content of your website? With AXIOM, it is easy! Click HERE to learn how.
AXIOM has its own YouTube channel
Actually, AXIOM has its own YouTube channel. Click on the AXIOM on YouTube link to see some of our video productions.
Axiom can help you with professional looking videos
Everybody and every business seems to be on YOUTUBE. But to be there, you must have a video. AXIOM can show you how. Watch an AXIOM Video HERE.
Everyone loves watching videos!
That has made them a great tool for supporting your business, non-profit or professional practice. AXIOM can write, produce, edit and embed your video into a website, a FACEBOOK or GOOGLE+ page, YOUTUBE or for other distribution. Click AXIOM FACEBOOK VIDEO to see an example of how this works.
Discover how AXIOM can help you to produce and ‘embed’ a video on your ‘Facebook’ page!
In fact, AXIOM uses embedded videos in its own Facebook page. Click on AXIOM on FACEBOOK for an example. Then call AXIOM at 800-888-6348, or use our contact page at CONTACT AXIOM.
Can AXIOM do a video presentation to embed in my website or for YouTube?
Of course! AXIOM can produce a professional grade video for you, your professional practice or your business. Click on AXIOM VIDEO to see a YouTube example of AXIOM’s ability.
