We have commented often on the value of video in websites and social media. If you are producing your own website, Facebook page or other social media site, adding videos makes your site much more attractive. Take a look at some of the examples produced by the professionals here at Axiom.
This link, Join us for our next Brunch & Learn event, takes you to a website page that is intended to encourage seniors to attend an OurSeniors Family Brunch and Learn event. Notice how the video is integrated into the website itself. The viewer does not have to leave your website and go to YouTube to see the presentation. Just clicking on the “play” symbol starts the presentation in its own window on the OurSeniors.net website.
Here is the same technique applied to the OurSeniors.net on Facebook page. Again, viewers of the Facebook entry can start the video without leaving Facebook, minimizing the chance that they will stay on YouTube rather than returning to your site. This is a great advantage! It makes it possible to present information in a video format without forcing the viewer to leave your site (and maybe not return). Below the video window are two promos for upcoming Brunch and Learn events with instructions for attending. It’s a stationary ad on your own website.
The professionals at Axiom can do this for your website or Facebook page. Better yet, they can integrate your information into the OurSeniors Family of websites, Facebook pages and printed material. You can be the star of your own Brunch and Learn event lecture or have your own video presentation integrated into one of the OurSeniors.net Family of printed or online vehicles. As part of the OurFamilies.net Family of organizations, we specialize in reaching out to 55+ adults and seniors.
If you are trying to reach that market, the 55+ and senior demographic, the Silver Consumers who are so important, let Axiom show you how. Our business marketing team can combine traditional marketing tools like direct mail advertising (still a powerful way to reach senior consumers) with printed magazine promotion and professional digital marketing solutions. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.
YouTube began its digital life as a toy, an amusement for amateur filmmakers or ‘show offs.’ Internet folklore attributes the founding of YouTube to the difficulty one of its inventors had in placing a video recording of a dinner party on the internet. He and two of his friends, all Paypal employees, started the site in February, 2005. It met with instant success. In fact, it was so successful that Google purchased the site in 2006 for 1.65 billion dollars, and YouTube now operates as a subsidiary of Google.
YouTube’s early content featured cute kittens, puppies and children doing funny things, but soon it began to branch out. Most YouTube videos are free, but many are preceded by advertising content and YouTube derives revenue from AdSense, a Google program which targets ads according to site content and audience. It’s easy to see how this can become a part of professional SEO techniques, as well as many branding strategies. It allows content publishers (potentially you) to direct text, audio and video messages that are targeted to site content and audience. YouTube content can be an important part of your small business SEO strategy.
How? By providing useful, educational video content that calls attention to your small business, service or professional practice. As a professional, a service provider or small business person, you have some specialized skill or knowledge. If you are an accountant, this might be information about itemized deductions. A plumber can demonstrate how to properly change a faucet. Witnessing expert help in any one of thousands of skills and tasks directs a potential client or customer to you. This education can be the best SEO strategy possible.
Audio and visual presentations are one of the best ways to draw attention to your small business or professional practice. Axiom Administrative Services can produce these videos, place them on Facebook, YouTube or Snapchat, and link them to your other internet marketing vehicles. See how by clicking on AXIOM and YouTube.
Axiom can combine direct mail marketing, branding strategy, a local SEO strategy and other services to meet your need for digital marketing solutions. You can contact Axiom Administrative Services by clicking the link or call Axiom at 800-888-6348.
Do you know that it is possible to embed a YouTube presentation right into the content of your website? With AXIOM, it is easy! Click HERE to learn how.