As a dentist, it may be safe to say that a majority of your patients come to you through their insurance company. They usually have a list of dentists from which to choose. You want to do everything you can to be sure that you are the dentist they choose.
Trust in Axiom Health Care Marketing
At Axiom Health Care Marketing, we know the health care business and we know all about Internet marketing. We have the tools necessary to move your name to the top of the list of patient’s choices. We know, as you do, that patients are given a list of dentists from their health insurance from which to choose. Putting your name at the top of their list is our priority, as much as it is yours. We know that the more a prospective patient sees your name and can learn about you, the more comfortable they will be in making you their choice of dentist.
Giving Patients What They Want
Although many people will initially choose a dentist based on their location, most will also choose one with which they feel they have some kind of connection. Connecting you with your prospective patients is our primary goal. When your prospective patient gets their list, probably the first thing they are going to do is get on their computer and start checking out the names on the list. If they come to a name, a picture, an address and office hours this is definitely not interesting and really provides nothing that a patient really wants to learn. We want to be sure that when they check your name and see your website, they see something they like and want to investigate further. Patients want to feel that you are a person they can trust with their health.
Starting With a Well Designed Website
If you already have a website, we will provide you with statistics that let you know how it is doing in pulling in patients. We will make suggestions for improvements and then show you a comparison of how the changes made a difference.
If you don’t have a website already, we will create one for you using the latest in website design meant to bring you maximum exposure.
Your website should be friendly and inviting. Photographs of you and your staff, waiting area and treatment areas will give prospective patients a feel for what they will see when they actually come to your office. This will provide comfort to them because they have already seen these things on your website. Having a short biography and listing of your schooling and any awards or memberships will help a patient feel more comfortable. They will know your qualifications and know if you are well respected by your peers. This can give patients peace of mind.
Having your name appear at the top of search results, or even just on the first page, will give the prospective patient confidence that your business is successful and popular. We have numerous techniques in internet marketing to make sure your practice appears prominently in search results. Backlinking, strategic use of keywords, search engine optimization and creating an active blog are all ways to keep web crawlers coming back to your website.
Making use of popular social media is a way to get your name in front of patients that is sometimes overlooked by other Internet marketers. This is another way to get your name in front of people. It provides them a way to connect with you personally, and you with them. We will help you take advantage of social media marketing with websites such as Facebook, Twitter, LinkedIn and other Internet social outlets.
You can be confident that Axiom Internet Marketing is in your corner every step of the way to getting more patients on your appointment books. We have an effective arsenal of tools that will put your practice at the top of every prospective patient’s list.
Published by Axiom Health Care Marketing
Images: neon dentist sign http://farm5.staticflickr.com/4129/5185753236_d4448815b5.jpg