What About Keywords?
The efficient use of keywords on a business website can produce excellent results in the event of an organic search by a prospective customer. Talk to Axiom Internet Marketing and learn how we can put your business at the top of the list.
Caring for Teeth
Whether you specialize in pediatric, adult or general dentistry, Axiom Health Care Marketing can help you to get the name of your practice in front of more potential patients using our top of the line Internet marketing strategies. Call us today from Pompano Beach for a consultation.
Information on Demand
The Internet allows users to find nearly any kind of information any time they want. Make sure that when they query a search engine for the topic you are under, that your name comes up on first page results in Florida. Contact Axiom Internet Marketing.
Health Care Influenced by Social Media’s Internet Marketing Channels
Social Media and its Internet marketing platforms have certainly influenced the way patients relate to one another and communicate with each other; but social media has also altered the ways in which health care providers (and subsidiary or related industries) respond to crises and attract new patients or consumers.
The Landscape of Health Care Marketing Has Changed
Today, the social media’s real-time platforms instantaneously broadcast individual patient’s reactions and dictates providers’ responses and strategies. Because of the Internet marketing platforms, there is now an open and constant dialogue; health care providers are not on a one-way informational street anymore, but on a super highway of information, opinions, and situations, all driven by consumers.
While the majority of providers (including hospitals, private practices, medical manufacturers, and clinics) are hesitant to integrate Internet marketing elements into their public relations plans: mostly from fear of malpractice lawsuits or breaches in patient confidentiality. Significant numbers of large hospital organizations, regional groups, and successful practices are seeking social media help. They employ these online marketing services to capitalize on patients’ positive remarks and experiences and to mitigate negative ones. They have implemented blog creation, designed or redesigned their website design to include pod casts and videos, and establish internal mechanisms to monitor Internet “traffic.” All of these efforts in Internet marketing are designed to attract more patients to the main web page, allay fears and concerns of present patients, and disseminate factual information on diseases and treatments. While there are currently only approximately 50 out of 5000 US hospitals actively using all social media online marketing tools, the number of hospitals striving to incorporate a variety of these tools is staggering.
Effective Implementations of Internet Marketing Services
Physicians are still the key to the most effective delivery of health care and they 
are well aware of the current day patients propensity to comparison shop, via the web before selecting a doctor, hospital, or procedure. How to engage the patient, ameliorate his apprehensions or frustrations, and convince him to choose that particular doctor can be accomplished by Internet marketing strategies provided by companies designed for just such campaigns. Several companies in Tampa, Florida stand ready to provide the means and methods to attract and increase patient volume.
By using these marketing tactics, the doctor can build brand knowledge and inherent confidence in his professional skills. These Internet marketing companies encourage the use of enticing images and pictures, satisfied customer testimonials and “live” welcoming messages on the web site to encourage person-to-person relationships and positive involvement. Uncovering just the right photo and posting it on social media engenders much deeper emotional reactions from the visitor than text-only posts. Moreover, if visitors are emotionally connected with websitesand their host providers online, this draws them into actively using that service or provider. Indeed, a well-chosen picture is worth a thousand key strokes. Snapchat, which many potential patients and their parents are using, has over 350 million monthly active users, over a million more than Facebook. Focused online marketing implementations such as these encourage sharing and positive reinforcement of the site’s products and performance.
Hospitals Need Internet Marketing Services
Likewise, hospitals trying to build trust and confidence are encouraged to display and relay national rankings, ratings, awards, and reviews to demonstrate reliable and reputable services. Moreover, although health care consumers trust social media interactions with doctors more than official hospital sites, nevertheless, it is still critical that institutions and hospital groups present authentic, credible discussions and descriptions of their services and performance standards. Marketing service suppliers caution that health care providers must be vigilant that they do not use social media for sensitive, personal communications; but they also highly recommend that social media avenues be exploited during a crisis or natural disaster. Actually, an increasing number of large hospitals have dedicated social media offices and directors who oversee and select the Internet marketing services for the institution. One important aspect that is essential for successful exploitation of the social media is for the hospital’s employees to become actively engaged in developing the hospital’s Internet presence. Cloud-based platforms also provide the means for technicians and doctors to conduct clinical data analysis and research, without ever leaving the premises.
Health care providers, whether it is an individual doctor or a multimillion-dollar conglomerate, must realize that if they are to grow their customer base and convince the public of their reliability and superiority, they must have a presence in a range of social media channels, employing a variety of Internet marketing tools.
Published by Axiom Health Care Marketing
Social Media Marketing Services Effects on Businesses
Social media marketing services have affected the business community in every level of activity and planning. All businesses, large and small alike, are using social media (such as Facebook, Twitter, Instagram, and Google+) to drive sales, track and decipher customer behavior, increase productivity, build community good will, and even design research and development initiatives. Social media’s increasing Internet marketing activities have opened new avenues to data on customer preferences and patterns of behavior never before used or available. Not surprisingly, the management of this database (Big Data) has spawned a whole subset of information management tools and experts, ready and willing, for a fee, to explore and plot consumer actions, reactions, and likings. The use of Search Engine Optimization (SEO) has also become critical for a business’s success. This feedback, in turn, has great potential value for businesses as they choose new products, explore new markets, handle their supply chains, and increase in-house office productivity.
Uses of Social Media Marketing Within Companies
Considering that virtually every business now utilizes some or all varieties of Internet marketing services (according to Forbes magazine, 73% of businesses now use Twitter), the impact is both noticeable and growing. Every division or function is now affected: human resources uses Internet marketing platforms to process and investigate applicants, sales teams use information garnered from SEO sites to track and nurture new customer bases, marketing teams implement blog creation for friendly blogs, advertising campaigns and feedback channels. The wave of social media has engulfed all areas of companies, with most divisions struggling to understand the power and impact of this tsunami. Most businesses realize the importance of Internet marketing services and anticipate spending more in these areas than ever before (according to the Harvard Business Review report), but are still unsure how best to utilize this enormous potential tool. New products, sales promotions, community services, customer habits, all will be driven by social media’s influence over their business. Companies realize the need to provide quality content on their pages, in their campaigns, in their press releases; they must turn to Internet marketingservices to enhance their sites and profits. How a company harnesses this invaluable media for their benefit is the key to success in an ever-increasing world of tweets and likes and dislikes. Budgets devoted strictly to social media activities are becoming noticeable, supplanting and superseding marketing budgets per se.
Advantages and Disadvantages
Whereas before, if a customer was unhappy, he might send a nasty letter to the customer service department, call the company to vent his anger, or describe his issue with his immediate circle of friends, with all of the social media outlets now available, he can send his unflattering sentiments to millions of fellow consumers within minutes.
Likewise, companies with strict regulatory governance (such as investment firms and pharmaceutical companies) need to be ever vigilant about what is being broadcast about their services and performance; lawsuits are an ever present danger when openly discussing processes and problems “live” for millions to see and hear. Companies need to monitor conversations on the various social media to understand who is discussing the company, positively and negatively, and know how and when to respond.
Impact on Specific Industries
The manufacturing industry has embraced Internet marketing services as a method to open new, international markets for their products, using blogs and Facebook and LinkedIn to promote lines of goods and services. Training companies and publishing companies actively seek new recruits and potential customers through blogs and informational items on Internet channels. Even higher education institutions, such as the University of Miami in Coral Gables, Florida recognize the power and potential of Facebook and Twitter to garnered the attention of students actively researching (i.e. surfing) social media for “awesome” schools to apply to and/or attend. Likewise, educational entities are just beginning to use the power of Internet marketing services to promote their research and outreach activities to the surrounding community to build rapport with government agencies and funding sources. They realize the amazing power of Internet marketing, search engines and the need for SEO if they are to compete for the top students in the future.
Published by: Axiom Internet Marketing
Social Media’s Impact on Health Care
Just like any other burgeoning industry, health care has been inundated by social media, but the increase in Internet marketing presents both a myriad of opportunities to reshape 21st century health care, and creates countless obstacles to implementation. It is a well-known fact that people today communicate through social media as never before. Indeed, more than 40% of consumers say that information found via social media affects the way they deal with their health (MediaBistro). Likewise, health care professionals, including doctors, technicians, and nurses, are increasingly using social media for professional development and networking. Once introduced to social media’s interactive means of treating patients, conferencing with colleagues, discussing treatment options, and recording patient information, doctors are rapidly embracing these telemedicine venues. The interest in website design, the need for integrating Internet marketing services and employing search engine optimization (SEO) tools have all driven health care providers to social media methods and suppliers.
Why Health Care’s Social Media Skills are Behind the Curve
Health care is, however, far behind the curve in utilizing the power and pervasiveness of social media, for a variety of reasons. The primary reasons for this weak embrace are financial, as well as legal. Doctors, hospitals, and health care providers alike worry about violating privacy acts (HIPPA), bemoan the absence of approved processes and protocols for diagnosis and treatment, and cite insurance companies’ reluctance/refusal to reimburse providers for “cyber” medicine. Most health care organizations have yet to develop effective social media policies to protect both patients and the institutions from privacy or ethical problems. Yet patients, in increasing numbers, use these web-based platforms (Facebook, Twitter and blogs) to seek treatment, solicit feedback on specific physicians and hospitals, and research disease diagnoses. Patients are increasingly creating blogs and interest groups that immediately inform their communities of good and bad health-related services. Health care entities must come to the realization that the patient is now dictating how and when health care will be delivered and in what manner. Web sites such as Patientslikeme.com offer patients information and feedback on specific aliments, with little filters to screen misinformation from fact. Patientsite.org offers members more than just email; it is a portal offering patients the ability to make appointments, refill prescriptions, and see test results immediately. Social media is indeed empowering the patient. Health care providers are rapidly realizing they need to utilize social media marketing companies if they are to be successful. E.H. R. (Electronic Health Records) is the present-day attempt in the health care industry to record and store patient information efficiently and discreetly; yet this technology is expensive and requires skilled practitioners. Only health care networks and select doctors can afford this recordkeeping technology currently, but the global paperless doctor’s office is in the near future for Ormond Beach and the rest of the world. The optimization of marketing services, especially those on the Internet, has become critically important to the health care industry.
Physicians are attempting to master social media’s capabilities for networking with fellow practitioners, keeping abreast of the latest methods and procedures, monitoring patients’ progress, providing prenatal and newborn advice, following up on post-operative care and appointments.
Importance of Social Media to Health Care Industry
A recent report pointed out that over 50% of patients between the age of 25 and 34 are influenced by social media marketing when it comes to health care decisions. Print media and advertising are still influential, but demographics suggest that in order to provide information to the younger population, adopting newer social media venues and marketing services will be required. Presently, the majority of hospitals and doctors’ practices use social media to redirect potential users and patients to the hospital’s or doctor’s website, press releases or testimonials. They must increase their use of SEO to position themselves at the forefront of providers; they must use the multiple channels of SEO and make it extremely easy to find, use, and praise their services.
Federal and regulatory agencies have also begun to utilize social media for informational and research purposes. For example, TrialX is a portal that guides patients to potential clinical trials, offering direct access to the trial investigators and their areas of expertise. The companies combined the power of existing search engines with the individual’s’ personal medical history and potential studies and locations. The Centers for Disease Control & Prevention (CDC) enlists its Twitter feeds to provide reliable, up-to-date information about current diseases, such as the flu. Their Twitter feeds embed URLs that direct the reader back to the CDC home website, which can offer more detailed information than in 140 characters. Social media and free, fast access to information is here to stay, and the medical community needs to get on board.
Published by: Axiom Heath Care Marketing
What is Social Media?
Social Media refers to an ever-growing group of Internet-based applications that grew from the foundations of Web 2.0 and it invites the participants to not only create, but also freely exchange personally- or communally-generated content.
Social media utilizes mobile and web-based technologies to generate highly interactive platforms where individuals and groups can interact and react to user-generated content. Social media have revolutionized how individuals communicate with friends, their communities, and their world. The power of these media is growing every day; according to Business Insider, the average person today spends 37 minutes per day on social media, more than email. The audiences have grown tremendously, with Facebook hosting 1.2 billion users, so far, in 2014.
In comparison to the traditional methods of communication (i.e. direct oral communications or through print and mass media formats), social media offers a level of intimacy and immediacy never before believed possible. It is a known fact that Internet users use social media sites far more than than any other type of site. The time spent on social media in the U.S., whether on PCs or mobile devices, has doubled in just under two years. There are over 9 million blogs. Social media is how and where companies are formed, championed, and destroyed, along with individual reputations, careers, and discoveries. There are all sorts of social media for networking, marketing, researching, complaining; they all share one common denominator — they serve to not only communicate, but interact with the user. They are fluid, demanding constant updating and revisions; they are electronic and highly visual, sparking instantaneous reactions and remarks. Some are purely social in purpose (Facebook), some are for discovering and bookmarking resources (StumbleUpon), some offer world news and solicit approval of the contents (Reddit), some are for sharing visual items (YouTube and Flickr), and some offer forums on a myriad of topics (blogs).
Variety of Formats/Purposes
Social media come in many formats, with diverse backgrounds, and purposes; older versions of personal interaction websites (MySpace and Friendster) have morphed into the latest iterations (Facebook), growing in popularity, but not necessarily responsibility or civility. “Following” someone on an electronic media site is considered “cool,” whereas in real life it could be considered stalking. Indeed, social media has created not only its own universe, but also a unique set of rules and transgressions. Sites such as LinkedIn purport to be strictly for business networking and corporate interactions; yet, blogging and endorsing of individual talents and ideas has overtaken resume building on the site. Wikipedia has overtaken the printed versions of information resources, with current day-school children never coming in touch with printed dictionaries or encyclopedias. Virtual libraries allow every type of literature and documentation to be accessed 24/7, no library card needed. There are sites that allow shoppers to browse among millions of items, “pin” them to boards, solicit comments and discuss their good and bad points without ever moving from the computer or handheld device. There are several distinct types of users of social media, ranging from the deeply immersed addicts who spend countless hours on all platforms, to those who sparingly indulge in one or two outlets sporadically. Nonetheless, almost every individual with access to a computer or smartphone or handheld device has some relationship to social media.Throughout Florida, from Hollywood to Tampa, social media permeates everyday life, conversations, and interactions.
Impact on the Business World
Social media’s reach goes well beyond the social realm; it has influenced how companies market their products, how they react to criticisms, how they capture new customers. It has also been responsible for the creation of an entirely new field of service called Internet marketing. Along with Internet marketing comes the need for search engine optimization (SEO), an SEO company to provide it, social media marketing services and web-design. Ranking of companies by search engines has all Internet businesses vying for first page listing in search results. Constant access to the Internet creates a more intimate relationship of business and customer, because feedback can be given and received with the click of a button.
Published by: AXIOM Internet Marketing
May Newsletter is Available
Stop on in to our website and see what is new in the May newsletter in Internet marketing. Get some insights on how social media has changed medical care in Key West.
Real Estate Marketing
As the summer approaches and people make plans to move, you want to be sure that prospective clients click on your real estate website. Contact Axiom Internet Marketing to discuss ways to make a website that will get your real estate website noticed.
