Monthly Archives:April 2013


Interested In Mind-Body Medicine?

If you have even been curious about mind-body medicine and why it is so popular than you are in luck! Integrative medicine practitioner Dr. Bordenave has an article just for you.

Check it out below!


Email Marketing: The Best Way to Talk To Your Customers

Email MarketingWhen trying to grow a business you want to bring in new customers and keep existing customers for life. Although at times this can seem like a serious challenge there is an effective way to do this. It is called email marketing and it is helping businesses all across the globe.

Email is not dead by any means. In fact it is still used very regularly for communication. Social media sites like Facebook, Twitter, and Google+ have their own merit but few things can trump email marketing. It is undoubtedly the most effective communication channel you can have online.

Why Is It So Effective?

Email marketing is so effective because it allows you to build relationships with your customers. No other communication channel can do this like email marketing. By emailing people regularly they are staying familiar with your company and will stay loyal because of it. This familiarity also means greater conversations and a much better chance of recurring customers.

Another reason why email marketing is so effective is because of its low cost and high return. Using email marketing software can cost next to nothing. Most of these software programs walk you step by step through the whole process so there is no need to be tech savvy. Once it is set up you can start marketing your company and increasing your conversions. This is a much more cost effective form of marketing compared to television or billboard ads.

The last reason why email marketing is so effective is because of the information you will receive. When people subscribe to your email list you learn their name as well as their general location. This is extremely valuable information that can help you promote your products and services more effectively. Along with this is the ability to speak directly with your customers and see what problems they have that need to be solved. By utilizing this information you are solving the problems of your target customers and building a successful business.

How to Use Email Marketing Effectively

Now that you understand why email marketing is so effective it is time to properly implement it. Once you have set up your email software and have a list of email subscribers you must be careful what information you are sending them. First off, your emails can’t be too frequent. Nobody wants an inbox full of emails. Limit your emails and send out no more than one email a week.

In the beginning your emails should provide tremendous value to your customers. Only send them great content that will help them. As time goes on and you continue to provide value you will be building trust and establishing a relationship. Once that trust has been established you can then send out an email here and there promoting a product or service. By this point you have provided so much value that your customers are much more likely to buy.

Email marketing is an amazing tool in your marketing arsenal. But as a business owner you may feel that your time is limited. That is why AXIOM Internet Marketing provides email marketing services for businesses. We are a full-service internet marketing company and email marketing is just one aspect of the full package. Do you want to build trust that will keep customers for life? If so then give AXIOM Internet Marketing a call and grow your business in a way you never thought possible.


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AXIOM Can Help Your Oncology Practice

If you are an oncologist looking to boost your business and find more patients then you are in luck.

Click the link below and read how AXIOM Health Care Marketing can unlock success for your practice.


The Ball of Yarn


We had many people asking us if we had a website and as we were not computer savvy we did not have a website.Then we were fortunate enough to be able to team up with Julian and his Axiom team. They made the whole process a very pleasant and exciting experience and had a lot of patience working with us, going above and beyond to teach us what we needed to do.

Sandi Van Epps

Pauline Orlowski

Sandi Van Epps and Pauline Orlowski
The Ball of Yarn


What a great Experience!!!!!

Orlando Magic Event

Folks, sometimes its difficult to describe….anyway a picture is worth 1000 words

Check it out!

It was a true honor and pleasure to be there!


There is still plenty of good out there!!!!

Orlando Magic and Operation HomefrontFolks, sometimes its difficult to describe….anyway a picture is worth 1000 words

Check it out!

It was a true honor and pleasure to be there!


How YouTube Can Distinguish Your Practice

Video marketing is a powerful tool that very few practices are using at this time. Lead the pack and distinguish yourself from your competition with AXIOM Health Care Marketing.


Video Marketing: The Power of YouTube

youtube-1In the fast moving world we live in it can be hard to keep up. Every year new technologies come out that revolutionize society and keep us moving forward. When running your practice you have a lot on your plate. From nurses, to technicians, to patients, you may feel that there is no time to keep up with these technological advances in the world. But there is one advance that you should factor into your marketing. It’s called video marketing and it is a revolution in itself.

What is Video Marketing?

Video marketing is exactly how it sounds. You utilize a video to market your practice. The video will then be put on a website like YouTube. A recent statistic stated that 65 percent of all traffic online comes from people looking for and watching videos. Last year YouTube had 1.5 trillion views. People are looking for videos and if you seize the opportunity and embrace video marketing you can gain access to thousands of new patients for your practice.

How is it So Effective?

There are several reasons why video marketing is so effective. The first reason is because we live in a visual world. Our society is filled with screens. Everyone has a computer, television, cell phone, tablet, etc. People are watching more than they are reading. As the world continues to evolve people have become dependent on a video format to seek knowledge. So if you properly use video marketing, your practice can be the one to educate them.

Another reason why video marketing is so effective is because it differentiates you from your competition. There aren’t too many medical practices that have caught on to this growing trend. But it won’t be that way for long. By using video marketing now you get a jump on your competition and dominate the video marketing industry before they can.

From a healthcare SEO standpoint putting a video on YouTube is incredibly beneficial. YouTube is owned by Google so when your practice makes a video that goes on YouTube you stand a very good chance of ranking. Google sees that you are educating your potential patients in a unique way and will reward you with higher rankings.

The last reason is that video marketing establishes a trust and familiarity that is hard to achieve online. Since the majority of people are visual learners it can be hard to establish trust through just a website, blog, or social media. All of those things are important but nothing else can build trust like a video. It will humanize your practice and your potential patients will love it.

The world is moving fast but you don’t have to be left behind. You can get a jump on your competition and distinguish your practice as the leader. Video marketing is a powerful tool and the best marketers in the world understand this. That is why AXIOM Health Care Marketing provides video marketing services. AXIOM Health Care Marketing is a full-service healthcare marketing company in Ormond Beach, Florida. We offer integrated healthcare marketing services to practices like yours.

Take a look below at our own YouTube video and see what is possible for you and your practice. The video is all about healthcare SEO. Learn all AXIOM Health Care marketing has to offer and see for yourself the true power of video marketing. Take advantage of your opportunity and distinguish your practice from your competition with healthcare SEO services from AXIOM.

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