Online Strategies for Plumbers
Just like the pipes in a building, your website needs to be maintained to perform at maximum capacity. Over time, fittings loosen, joints weaken, pipes rust, and eventually leaks will develop. Much the same thing happens to your website without proper maintenance. If your links are out of date, your keywords are no longer effective, or your content is less than it should be, you will start leaking potential customers. If your website is not properly designed or maintained, it will be more difficult for potential customers to locate you online. And those visitors who do find your site will be less likely to stick around or return later.
Making Sure Your Website Works Harder
Search Engine Optimization, also known as SEO, is the process of making sure that a website continues to be an asset by increasing the likelihood that online visitors will find it using a search engine such as Google or Yahoo. For some SEO firms, this entails a brief editing of a client’s site, or quickly adding a few links. At Axiom Internet Marketing, however, SEO is into a full-service process that includes editing code, working outside of the website, and linking to social media. We know it’s not enough to have a website, it needs to beat your competition’s website and steer customers to your business.
Our integrated SEO strategy does include tried and true methods including site edits and backlinks, but goes far beyond those techniques to take advantage of the power of modern online technology. This includes creation of online content, blog creation and maintenance, print marketing, and leveraging the flexibility and reach of communication databases. We don’t just focus on a couple aspects of your site, we take a multi-faceted approach to SEO to make your website more visible and more attractive to visitors and help you turn visitors into customers.
We Know Your Business
Contact Axiom today and let us show you our full range of targeted SEO solutions designed specifically for your needs. In addition to our technological expertise, our staff has wide experience in the mechanical and electrical contracting industries and understands what it your business needs to succeed in an online environment. Let Axiom help take your website to the next level and realize its full potential as a valuable piece of your marketing strategy.
Posted by: Axiom Internet Marketing
Does Your Website Need a Checkup?
Website not drawing the visitors or producing the clients you thought it would? Read here to find out how Axiom can help recharge your website to perform like a champ:
http://www.axiomhealthseo.com/wordpress1/2013/05/31/diagnosing-your-websites-ills-2/
Posted by: Axiom Health Care Marketing
Why You Need a Website
Considering building a website but not sure about the advantages? This articles explains why an online presence can help any business grow:
http://www.axiomseo.com/MarketingBlog/2013/04/29/why-does-your-business-need-an-online-presence/
Posted by: Axiom Internet Marketing
Website Not Pulling Its Weight?
If your website is not performing up to your expectations, it may be in need of a facelift. This article discusses the importance of keeping your website current:
http://www.axiomhealthseo.com/wordpress1/2013/05/24/diagnosing-your-websites-ills/
Posted by: Axiom Health Care Marketing
Diagnosing Your Website’s Ills
You’ve probably experienced this situation before: A patient comes to you with a set of symptoms and complaints that just don’t seem to fit any disorder with which you are familiar. You have diagnosed hundreds of different conditions in your career but this one is a mystery. You look at several reference texts, consult various journals, and go back over notes from other patients to see if anything fits, but you just can’t seem to find the key to unlock the puzzle.
At this point, your next move is likely to be turning to a colleague whose expertise and judgment you respect; someone who can approach the problem from a different direction and perhaps see patterns or connections that you may have overlooked. No matter how well-trained and knowledgeable you may be, solving a problem or moving forward sometimes requires a fresh approach from a unique perspective. The smallest new insight can often be the final clue that allows you to solve the mystery and make the correct diagnosis.
Why Is This Thing Not Working?
The same situation can arise when a practice has an online presence but doesn’t seem to be attracting visitors to its website. The company that designed and built the website promised that your website would bring business to your practice by making you visible to a whole world of online visitors. And, for a while, they were right. Your website attracted visitors, and a good number of them eventually became patients. Your online strategy seemed to be working just as promised.
However, after a while, things changed. The website began attracting fewer visitors, and those that did visit did not stay as long or browse as many pages as they used to. Fewer new clients said they found out about you through the website. You paid good money for what looked at first to be a winning product. Now, however, you’re wondering why it’s no longer producing the results it once did. You did everything the website designer told you to do, so why is nothing working?
A Fresh Look From Axiom
If you are feeling this way about your website, now is the time to turn to an experienced professional who knows how to diagnose the problem and prescribe the right treatment. Axiom Administrative Services has the technical expertise, marketing experience, and healthcare industry background to approach your online strategy from a variety of complementary perspectives.
We are not just “tech guys,” although we are leaders in SEO (Search Engine Optimization) technology. More importantly, we know how to optimize your online technology for the healthcare market and consumer. Our solutions comprise comprehensive, ongoing strategies, not one-time fixes that leave you to deal with problems yourself. If you are dissatisfied with the impact your current website provides, contact us and learn how we can help get your site back on track.
Posted by Axiom Health Care Marketing
The Axiom Family at work
The Axiom Family
The Axiom Family on Pentecost Sunday, May 19th supporting Project Hope and Florida Hospital Memorial Foundation. Thank you all!
Digitize Your Marketing
Looking for new ways to market your business to customers? Read this article to find out how email may be just the answer you’re seeking:
Sell Yourself With Video
Video is a powerful way to increase your visibility and pump up the volume on your marketing. This article can show you how your practice can benefit from using YouTube as a marketing resource:
http://www.axiomhealthseo.com/wordpress1/2013/04/11/video-marketing-the-power-of-youtube/
More Links? Better Links!
Having lots of links to your site doesn’t necessarily mean high rankings in search engine queries. This article lays out some basic strategies for link-building that will raise your online profile:
http://www.axiomseo.com/MarketingBlog/2013/05/09/effective-link-building/
