Yearly Archives:2013

ByJulianC

The Special Touch

touch laptopMarketing your plastic surgery online takes a special touch. Axiom Health Care Marketing has the perfect mix of marketing and health care professionals to bring you the best that online marketing has to offer.

ByJulianC

You Have a Locksmith Business

keysWhen people are locked out of their property, they think of a locksmith and yes, this is a service that you provide, but there are also many other services that locksmiths provide that people won’t be aware of unless they are directed to a website that will provide them with that information. Providing security and safety to your customers is what you are about and, like any other business, you need customers to be successful. You want your Internet presence to be well established and to stand out against your competitors.

In Order to Bring Your Customers to You

Of course, you know that a website is the answer to reaching the maximum number of people in the fastest way possible; however, in order for your website to achieve its goal, it must be seen and this starts with someone who knows how to design a website. Effective web design is crucial so that you get the best results possible from your online marketing. Axiom Internet Marketing uses the most effective search engine optimization, social media networking and other tools to get your website noticed.

Once seen, your website must appeal to the visitor in a wide variety of ways. Foremost is content: Home Page, About, Contact, FAQ, blog creation, Comments, and Product/Services pages all require content. The success of your website depends on the quality and frequent refreshing of this content, along with its easy access. The design and navigation of your website are crucial to its becoming the go-to place for locksmith information. Behind the scene website teamwork is crucial to maintaining text, images and audio that enhances your visitors’ experience, while at the same time, providing them with the information they are searching for. As internet marketing strategists, Axiom’s Internet Marketing team of experts will develop and execute a website that is stunning, easy to use and tailored specifically to your locksmith business.

Search Engine Optimization (SEO)

You want every area of your business services to have Internet coverage and to be found on the first page of Google when someone does a search. For example, someone is moving to a new house. As a locksmith, you specialize in safety and security. You know that when someone moves into a new house, the first thing they should do is call for a locksmith to change the locks. Only a professional locksmith will know the correct replacement locks that will best protect the new residents and will be covered by insurance if someone should break them. Therefore, when a person initiates a query about moving, key cutting, insurance standards, electronic access control systems, safes, or myriad others, you want your website to be at the top of the list of results as the place to go for information.old lock

Types of Content

All of these features and more will enhance your website and increase online interaction. Your audience is interested in locks and security related topics. Drawing people to your site will include:

  • Editorials – on different types of locks and security
  • News – about new types of security, laws and regulations
  • Videos – featuring actual incidents and training, i.e. a baby or pet locked inside a car
  • Feature articles covering anything about safety and security. Feature articles are the best form of content. It provides articles that relate to your business and gives visitors a better understanding of what you do to provide service to the community. Articles that offer informative subjects increase the credibility of your website.

All of these contribute to SEO and successful marketing online. If you own a locksmith business, contact Axiom Internet Marketing today and talk with our team of experts. They are ready to work with you and design a custom-made strategy for your business. We will utilize highly developed internet marketing strategies for creating the successful website you need for continued growth for your company. The proven techniques of our team will bring your business high visibility, build your online reputation and bring more traffic, and customers, to your site.

Published by Axiom Internet Marketing

 

ByJulianC

Placing Trust

plastic surgeryWhen it comes to pushing your plastic surgery online presence forward, Axiom Health Care Marketing is the company to trust.

ByJulianC

Getting Noticed

car lotGetting noticed when you own a used car business can be hard when you’re not part of a franchise. Axiom Internet Marketing can put you in front of prospective customers.

ByJulianC

Ringing the Doorbell

AIM car dealershipHaving a dealership franchise means that some of your advertising is done for you by the manufacturer. However, when a buyer is ready, you want to be sure that it is your dealership they see first. Our Internet marketing will bring them right to your door.

ByJulianC

Working Extra Hard

AIM girl with keysHaving your own used car sales dealership means working extra hard at marketing your business. Axiom Internet Marketing can make it easy.

ByJulianC

Help Making the Decision

doctor and patientHaving plastic surgery is often a difficult decision for patients. Let Axiom Health Care Marketing help them decide that you are the surgeon they want through social media marketing.

ByJulianC

Getting the Right Results

As a plastic surgeon that is involved in body shaping, you are used to making big changes for your patients, especially after they have had a huge weight loss. Making such a big difference in a person’s life can be very gratifying. As a specialized surgeon, you want prospective patients to know what you have to offer. This is where Axiom Health Care Marketing comes in. We will work to make sure that your practice information is right at their fingertips when they look for information having to do with your practice.

We Can Shape Your Marketing

Axiom Health Care Marketing specializes in providing medical professionals with the help they need with marketing their practice. We are a full-service marketing firm that can help with traditional marketing such as paper advertising, but our main focus is in Internet marketing.

We know the world of healthcare, and we know the world of Internet marketing. Just as you specialize in plastic surgery body contouring, we specialize in health care online marketing. People looking for medical information online are different from those who are simply looking for a new smartphone. They are looking for information that will have an affect on them physically. You can’t simply blast an advertisement at them shouting, “Buy me! I’m on sale!”

Creating an Effective Website

What we know about internet marketing to prospective patients is that you have to be more subtle and gentle about drawing them in. This starts with an attractive website design created by someone who knows how to design a website especially for medical professionals.

Health care marketing begins with the creation of your website and the use of SEO, search engine optimization techniques. This is the strategic placement of keywords throughout your website design. Keywords are any words or phrases that a searcher may use when looking for information. For your body contouring practice, words such as body contouring, plastic surgery, skin removal, and even weight loss surgery could be keywords. There are many others as well that you can discuss with our online marketing team. 

Creating a Blog

Creating a blog for your website is another tool of search engine optimization and is one of the best ways to keep web crawlers interested in your website. The more often you have new content on your site, the more often the web crawlers will visit, and consequently, the higher you will place in page rankings.

However, blog creation can also be an excellent way to engage prospective patients by giving them something to read that is related to your practice. The blogs should be interesting and informative. A blog will give a prospective patient the feeling of being more informed and will leave your website having had a good experience. This good experience is what is going to stand out once they have whittled down their choices for where to take their business.

Social Media

Social media marketing is another tool used for Internet marketing. The rapid expansion of social media provides an excellent way to spread the word about what you have to offer. Just one person telling another about a positive experience with your surgical skills can lead to a landslide of word of mouth references.

As creating a blog, having a Facebook or Twitter (or other social media) page gives you the opportunity to engage prospective patients, or even current patients. However, this can be on more of a personal level. Through one of these avenues, people can contact and interact with you directly, creating a personal connection that will put them at ease. Prospective patients might ask a question through the Internet that they may be too reserved to ask in person.

Axiom Health Care Marketing has numerous methods through Internet marketing, for putting your name and practice in front of the public searching for your services. We know how to market your plastic surgery and body contouring practice to obtain optimal exposure and bring in new patients. Contact us today for a consultation and learn what we can do for your practice.

 

Published by Axiom Health Care Marketing

 

ByJulianC

Giving the Best

As a dermatologist, you want to provide your patients with the best care possible. Let Axiom Internet Marketing do the same for your practice.

 

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