Monthly Archives:January 2018


Common Mistakes in SEO Techniques

seoProfessional SEO techniques are essential to internet branding strategies and to perfecting digital marketing solutions. Without the correct SEO techniques, the best of web designs, the finest of branding strategies or the most professional of logo design services will all be for naught. Few people will see it.

For those who have the time to pay close attention, Google is now pretty transparent about the “Do’s and Do Not’s” involved in good website design and SEO techniques. It is hard to say which issue is at the top of the list for a given set of webpages, but today one SEO technique is an absolute “Must Do.”  Your website must be mobile friendly! If it is not, it will suffer in webpage rankings. There is a simple reason for this- most web surfing is now done on mobile devices, mostly on smart phones.

Also near the top of “Must Do” SEO techniques is the uniqueness and originality of page content. Here is a quote from the 2017 Google Quality Evaluator Guidelines-

“Important: The Lowest rating is appropriate if all or almost all of the MC (main content) on the page is copied with little or no time, effort, expertise, manual curation, or added value for users. Such pages should be rated Lowest, even if the page assigns credit for the content to another source.“

– Google Search Quality Evaluator Guidelines March 2017

Your website should contain original, unique content that is useful or entertaining to the viewer. There is no way to get around this; a website that consists of “scraped” or plagiarized material will not rank high.

If your website is for a local business, a clear statement of location is critical. A search query like, “Dentists in Daytona” will not rank dental offices in Port Orange as highly as those with a physical address in Daytona Beach. This is true even though residents of the two communities travel back and forth routinely without thinking much of it. Many times, professional SEO services can remedy this using technical devices like meta descriptions, page titles, alt attributes for images, etc.

You should take care to avoid broken or outdated links, to balance the distribution of H1, H2, etc. tags and to include a sitemap. Much of this will sound very obscure to a small business person, a non-profit operator or service provider. They do not have time to worry about page titles, sitemaps, image attributes, meta data or even to create original content.

If you or your organization is searching to find digital marketing solutions that work or internet branding strategies that make your business stand out, turn to Axiom Administrative Services. You need and deserve more than a cheap web design, and Axiom is more than an internet marketing agency. Axiom Administrative Services has the small business SEO skills needed to get your web presence the ranking it deserves. Axiom can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom Administrative Services or call Axiom at 800-888-6348.


Digital Marketing Solutions and Branding Strategies for Medical and Dental Professionals

Young woman doctor holding a tablet pcAxiom has designed websites, branding strategies, and digital marketing solutions for all types of businesses, service providers, non-profits and professional practices. Medical and Dental practice are something of a specialty at Axiom. In fact, Axiom’s founder had decades of experience in the medical profession.

If you are engaged in a professional practice of any type, you owe it to yourself to go beyond a cheap web design and to find the best possible digital marketing solutions for your office. Websites and digital marketing solutions for medical and dental practices are special, because they can promote your practice at the same time as providing an important educational function. Take a look at this webpage: Atrial Fibrillation.

It is part of a medical practice website that provides knowledgeable, professional information about a common medical condition. At the same time, it builds trust in the professional ability, qualifications and credentials of the physicians in this practice. Importantly, this page incorporates video content explaining a complicated subject, atrial fibrillation. The future of internet branding strategies and digital marketing solutions will be heavily dependent on video content.

If you are struggling with your internet branding strategy and trying to find digital marketing solutions that work, it would pay you to turn to a professional SEO services organization. Axiom Administrative Services  has the professional digital marketing skills needed to guide your web presence to the rankings it should have. Axiom is more than an internet marketing agency. Our digital marketing solution and marketing teams are able to combine traditional marketing techniques like direct mail marketing  with creative web services. Please visit our home page to find out how Axiom Administrative Services can fill your digital marketing needs. You can contact Axiom Administrative Services by clicking the link or call Axiom at 800-888-6348.


Video Content Marketing in 2018

video marketingAlmost everyone would guess (correctly) that Google is the biggest search engine in the world, but which service do you think is number 2? Is it Bing?

Well, according to many, the answer is YouTube. That’s right, YouTube! The number of search queries entered in YouTube is second only to those entered in Google itself. Keep two things in mind: (1) Google owns YouTube. (2) Searches done in the YouTube search box lead only to results inside of YouTube itself.  A search done in Google or Bing combs the entire web for results and will return a Search Engine Results Page (SERP) with a much broader content, including newspapers, journals, etc.

Nevertheless, the fact that so many searches are now originating from inside YouTube should tell you something: video is more essential than ever to internet success, branding strategies and to digital marketing solutions. The trend toward video content is actually accelerating as platforms like Facebook, Instagram and Snapchat incorporate video into their content. Statistics show that videos are far more likely to rank high in search results and to engage the person viewing the website.

If you are a small business operator, a professional practitioner, a service provider or even a non-profit organization, you may have felt that video content can’t be part of your branding strategy or digital marketing solutions.  That is wrong! Video is no longer a tool for big budgets only. AXIOM can create a video that will project you or your organization into front line rankings. Videos can be embedded directly into your website, linked to YouTube or even sent as emails.

AXIOM understands the needs of small businesses, professional practices and nonprofits. Take a look at this AXIOM video on Facebook and then visit the Axiom Administrative Services website to learn more. AXIOM can help you use video to manage your digital marketing solutions. More than an internet marketing agency, Axiom professionals can produce the video content you need. Please visit our HOME PAGE, click on our CONTACT LINK  or call Axiom at 800-888-6348.

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