Look for Branding Strategies


Look for Branding Strategies

SEOChances are that you have seen several examples of branding strategies this week or even just today. If you have walked into a Target Store, a Walmart or a local supermarket, near the entrance there has probably been a display of merchandise packaged in a red or pinkish-red color. Of course, it’s getting close to Valentine’s Day and that color won’t let you forget it.

Beyond the Valentine’s Day display, some stores already have a section featuring emerald green hats, plates, plastic ware, beer glasses and other St. Patrick’s Day merchandise. So far as we know, April Fool’s Day does not have a branded color, but later in the year you will be seeing red, white and blue for July 4th, orange and black for Halloween and soon after, red and green for Christmas. All of these colors or color combinations have become “branded” to a particular holiday or event.

That is what branding strategies are about. Some visual, sound or other stimulus causes you to automatically think of a product, a service, a business or, in the case above, a calendar date. If you are new to internet marketing and still trying to find digital marketing solutions that work, developing one or more branding strategies is a good place to start. Axiom says “one or more branding strategies” because many or most internet marketers have more than one aspect to their business or service.

Branding strategies are essential because they quickly tell the potential customers or clients what you do and how you are different from your competition. Effective build credibility and trust, increase name recognition and even inspire employees. They can instantly bring to mind critical information that you want the customer to have: your services, your name, your location, your reputation for dependability. Your enterprise may already have a business logo, hopefully provided by a professional logo design service. Logos are central to all, so do not count on an amateur logo design service any more than you would count on cheap web design to be effective.

Effective branding strategies require several elements-

  • Define exactly what your business, service or non-profit does.
  • Define the geographic area your business or service can cover.
  • Identify your target market. “Everybody” is not a good target for most businesses. Try to identify the group of people most likely to need your products or services.
  • Get an effective Search Engine Optimization Strategy. You need at least the basic information about the local market that local SEO services Professional SEO services can be delivered by local SEO services providers like Axiom.
  • Carefully consider your business name, logo and tagline. These are ways to communicate with customers or symbolize your service or product, so use a professional logo design service.
  • Develop your website. Professional looking websites are essential to good branding strategies. Web searches, especially on mobile devices like smart phones, are the primary way people locate services, so do not go with cheap web design.
  • Well-executed branding strategies make your brand message consistent across different media. Digital marketing solutions should be combined with appropriate use of traditional marketing techniques like direct mail marketing to build name recognition and strong connections with customers.

All of this sounds like good advice, but if you are running a small business, professional practice or non-profit, branding strategies and Search Engine Optimization techniques are probably not on your “to-do” list. If you are struggling to find digital marketing solutions that work and branding strategies that make your business stand out, turn to Axiom. Your business deserves more than a cheap web design, and Axiom is more than an internet marketing agency. Axiom Administrative Services has the professional skill and small business SEO skills needed to get your web presence the ranking it deserves.

Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s small business page or call Axiom at 800-888-6348.

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