The exceptional thing about our time is not change itself; that has always been with us. The new and unique element is the speed of change. In a single decade, things that we may never have heard of previously have become central to our lives, and today they are an absolute necessity for building a successful branding strategy for any small business or professional practice.
Internet technology and digital marketing solutions especially, have changed a lot over the last decade. Today, internet use, digital marketing solutions and branding strategies revolve much more around social media than ever before. New technical abilities have made it possible for customers or clients to “check out” a business or professional practice from their laptop or mobile device without even leaving home.
“Word of mouth” is still an effective form of marketing, and it is an essential part of a good branding strategy. But today, that word can be spread faster and farther by platforms like YouTube, Facebook, Yelp or even specialized tools like Zillow. Now is a good time to think about some of these changes and ask if your digital marketing solutions and branding strategies are keeping pace. How is your business or practice relating to new realities like these?
Online Reviews. A decade ago only about a quarter of online users would check a review for a local business. In 2017, 97% of consumers looked online for local businesses, with 12% looking for a local business online every day! 53% of potential customers search for a local business one or more times per month. Old-fashioned customer service is still a key to success, but the way that customer service is reported to others is changing.
Video Is Now Essential. Ten years ago, online video was considered something of a novelty, an amusement that was not part of any branding strategy or digital marketing solutions. Now, many experts predict that more than 80% of all internet traffic will be video by 2021. This is a tsunami, a trend that has changed small business marketing and branding strategy forever.
Mobile Is Your ‘New Best Friend’. Internet traffic originating from smart phones and other mobile devices surpassed traffic from computers four years ago. For any branding strategy, it is time to think mobile first. This is a major trap for users of cheap web design; so much of it looks at mobile compatibility as an afterthought. It is not! Mobile appearance should be one of the first things on an internet marketing agency’s checklist. Get it done professionally.
Facebook Is Still King (and Queen). Maybe Facebook sites are not the best places to go if you are looking for hard news, but this has not affected the site’s usefulness in building branding strategy and fashioning a digital marketing solution. Ten years ago, most businesses did not have Facebook pages. Small businesses have hugely increased their adoption of Facebook.
2018’s consumers expect to get customer service support, location and contact information, customer reviews and other important information from social media, and Facebook is still the dominate social media force. If you do not have a Facebook page, the time to get one is now.
If you are struggling to find digital marketing solutions that work, branding strategies that make your business stand out and social media presence that keeps you in the customer’s mind, turn to Axiom. Your business deserves more than a cheap web design, and Axiom is more than an internet marketing agency. Axiom Administrative Services has the professional skill and small business SEO skills needed to get your web presence the ranking it deserves. Axiom pros can produce the quality video, graphic and written content you need to dominate local small business SEO.