More and more, branding strategies, SEO strategies and SEO techniques have come to rely on social media. For a small business or service provider, success in the social media has become essential to finding a digital marketing solution that works. The truth is that this is not easy.
There are literally billions of websites today, each trying to convey some message. Every internet marketing agency dreams of a shortcut to social media success, but sadly, there is no “Press This Easy Button” for social media. The only certain way is to keep at it, be certain that your website or blog is current (or hire an internet marketing agency to do it for you) and follow some common sense rules.
Remember that the social media world is full of entertainment, much of it professionally produced. Unless you are a professional writer, video producer or musician, there is not much chance that you can compete on an entertainment stage. The good news is that millions of viewers are looking for content that is useful, as well as entertaining. “Useful” can mean many different things. If the viewer is looking for tax help, a Facebook article or YouTube presentation from a tax accountant may fit the bill perfectly.
One of Axiom’s clients, OurSeniors.net, is devoted to serving the needs of senior age adults (a very large and important market). OurSeniors.net publishes articles that focus on content that is especially useful to seniors. These articles are kept current and fill a need. For example, almost all seniors are interested in the Social Security System; OurSeniors.net makes itself useful to that target audience by publishing material like, “Changes in Social Security Benefits, 2018.” Timely information of this type is designed to get the target audience to “click-in,” “turn-on” and to return time after time.
Social media that is visual is more likely to be noticed and remembered. One internet marketing agency conducted a study that confirmed this finding – Facebook image posts got 179% more interactions than the average Facebook post. A graphic element may be as important to a social media post as the text itself. The professionals at Axiom have access to vast libraries of images. Using one of these graphics or an embedded video produced by Axiom can add immensely to the attraction and success of your website and social media effort.
Put some variety in your social media. You need to update your social media content frequently in a way that is always consistent with your branding strategy, but avoid harping on the same subject over and over. If you lack the imagination or the time to consistently produce varied content, stick to short-form social media like Twitter or hire someone to do it for you.
Always remember the rule of brevity, or at least appropriate length for the media. Some social media content cannot be held to just a few words or paragraphs, but do not allow yourself to run on and on, past a reasonable length. Website readers or viewers can get bored just as book readers or film goers sometimes do.
There is a lot to think about, isn’t there? Many people could learn these skills if they had the time and inclination, but few professional or business people do. That is what an internet marketing agency with good SEO techniques can do for you. If you are struggling to find digital marketing solutions that work and branding strategies that make your business stand out, turn to Axiom. Your business deserves more than a cheap web design, and Axiom is more than an internet marketing agency. Axiom Administrative Services has the professional skill and small business SEO skills needed to get your web presence the ranking it deserves. Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.