Happy Birthday America!OurSeniors.org is the newest addition to the OurSeniors.net Family
Axiom is part of a larger family of organizations, the OurSeniors.net Family. Recently, that family expanded to include OurSeniors.org. This new addition seeks to provide immediate and continuing care and comfort to isolated seniors in need of human contact. OurSeniors.org will work to change the idea that seniors can be left on their own after being placed in a care facility.
This part of the OurSeniors Family wants to educate families and communities about the needs of our elders through example and message. Its goal is to build up a local family for those in need. If you are interested in supporting our cause and changing someone’s life for the better, consider a donation for a relative, friend, neighbor, or even a stranger. All proceeds will go towards supplies and items to share with our visited seniors. You can read more about this new organization at OurSeniors.org.
This is an opportunity to brand your business or professional practice as “Senior Friendly,” a great place to be! We have often said that, “Axiom has years of experience reaching out to 55+ adults and seniors.” That is true, largely because of Axiom’s relationship to the OurSeniors Family. Why is Axiom better at marketing to older adults than our competitors? The factor that sets Axiom apart is its family, the OurSeniors.net Family of organizations and resources.
If you are trying to reach the 55+ and senior market, the Silver Consumers who are so important, let Axiom show you how. Our business marketing team can combine traditional marketing tools like direct mail advertising (still a powerful way to reach senior consumers) with printed magazine promotion and professional digital marketing solutions. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.
Why Axiom?
We have often written and said that, “Axiom has years of experience reaching out to 55+ adults and seniors.” In fact, that is true, and Axiom’s niche marketing expertise for Silver Consumers is a part of our own branding strategy. But why do we say this?
Why is Axiom better at marketing to older adults than our competitors? After all, many of them are very competent at typical internet marketing agency activities like developing a branding strategy or a SEO strategy. The factor that sets Axiom apart is it’s family, the OurSeniors.net Family of organizations and resources. That family connection helps us, and it can help you! We can leverage your promotional efforts aimed at the 55+ adult and senior market in so many ways.
One of Axiom’s roles is to act as the technical arm of the OurSeniors.net Family. We maintain the OurSeniors.net website, we help to publish both the print and the online version of the OurSeniors.net Magazine, we produce the videos for The OurSeniors.net YouTube Channel, and the content for the OurSeniors.net on Facebook site. Not enough?
Axiom also is behind the innovative new OurSeniors.net service, the OurSeniorsDiscounts.net publication; it is distributed free with each printed copy of the magazine (to over 250 locations and a potential audience of more than 1.3 million 55+ adults and seniors). Oh yes! We also maintain the OurSeniorsDiscounts.net on Facebook site, as well as The OurSeniors.net YouTube Channel.
There is one more thing. We help to arrange and promote the OurSeniors.net Brunch and Learn events. These unique, informative events give seniors and 55+ adults a chance to get out and meet their senior friends, to have a pleasant dining experience and to learn from experts about topics of special interest to them. This month’s Brunch and Learn Event for Seminole County will be this coming Friday, June 28th.
Please come out to this or a future event to see how Axiom and the OurSeniors.net Family meets and interacts with senior consumers. You will be impressed, and we can show you how to get your message to a senior audience. Here are the next meeting details.
- Date: Friday June 28th
- Time: 10 AM to Noon
- Location: Colonial Room Restaurant, 105 E. 1st Street in Historic Downtown Sanford!
Here are driving directions – Colonial Room Restaurant Driving Directions - Topic: “Talking Books for Persons with Visual Impairment.” Our speaker will be Ms. Kathy Searle Acevedo of the Florida Bureau of Braille and Talking Book Library.
- Reservations: Visit Brunch Reservations or call 407-853-8505.
Social Media and Seniors
We have written about the growing power of social media as a critical part of any organization’s branding strategy and digital marketing solution. Across all age groups, more and more people now turn to social media as a source of entertainment, product information, shopping advice and countless other applications. Social media channels should be a seamless part of any digital marketing solution or branding strategy, including those aimed specifically at seniors. The latest Pew Research Center report on Internet and Social Media Use reports that a majority of 55+ and senior adults use Facebook and YouTube daily or frequently.
But how do you leverage the power of social media for your business or practice? Most businesses, professional practices and nonprofits are probably missing out on potential contacts, referrals and sales that can come from social media sources. It does not have to be that way!
At Axiom, we have been producing social media content for years, concentrating on Facebook and YouTube. As part of the OurSeniors.net Family of organizations, we use social media to engage 55+ and senior adults in activities and events that literally build a feeling of family. Often, we combine these two social media vehicles, embedding YouTube video presentations into Facebook content. You can see an example at “OurSeniors.net Brunch & Learn Feb 1, 2019,” a YouTube video that is integrated into the OurSeniors.net Facebook page.
Axiom specializes in digital marketing solutions and branding strategies that target the 55+ and senior markets. Let us show you how we can bring your business or service organization to the attention of Florida’s large and growing 55+ adult and senior population, the “Silver Consumers.” Social media platforms are an ever more important part of branding strategies, so turn to Axiom to reach this key market. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.
“Just the Facts, Ma’am…”
That’s what Sergeant Joe Friday said in the 1950 TV series, “Dragnet.” All he wanted was the facts about a crime, so he could solve the case. Solving crime was the problem faced by Dragnet detectives, and the facts were the tools needed to accomplish this task.
If you are a small business person, service provider or professional practice, you face several problems each day. One of the most important is the task of building your customer base or professional practice clientele. In this case, facts may not be as compelling as fingerprints or a “smoking gun,” but they are important anyway. Imagine that you are a legal, medical or other professional practice in Flagler County, Florida. Here are some facts:
- The 55+ and senior population of Flagler County is 48,605 people (source:University of Florida, Bureau of Economic and Business Research, Florida Population Studies, Bulletin 181, June 2018).
- 39 well-placed pickup locations throughout Flagler County distribute our printed publication, the net Magazine, with its OurSeniorsDiscounts pullout section.
- Aimed specifically at the 55+ and senior market, this publication is distributed free, it is picked up, read and retained.
These “clues” should help you solve the mystery of penetrating the senior market (43% of the total population) in Flagler County. By placing an ad in the OurSeniors.net Magazine or an incentive in OurSeniorsDiscounts pullout section, you can place your practice name in front of a huge audience. The 55+ and senior population of counties like Volusia is not as high, but it tis still one of the most important market sectors. This is true anywhere in Florida, so take advantage of this opportunity now by:
- Visiting Axiom Administrative Services or by calling (800) 888-6348.
- Contact OurSeniorsDiscounts.net to reach them by email or by phone at 386-204-4727.
- In Orange and Seminole Counties, you may contact our local representative Gena Fernandez at 386-516-3969 (ext. 21) or by email at gena@ourseniors.net.
Have a great day, and act now to take advantage of this opportunity.
Using Multimedia to Drive Foot Traffic
Local businesses face a unique set of marketing problems and opportunities. While a local store or service provider might be physically closer to a large part of its customer base, at the same time, they may be less well known. Physical location, visibility, traffic, and proximity to competitors are all factors that determine success.
A gigantic chain like Home Depot will have well-known locations, while a small competitor might be closer, but still unknown to the consumer. How can small businesses or service providers make themselves more visible to the customers in their own neighborhood?
Axiom has a solution to this problem. We have been driving web traffic to customer sites for years. Like all internet marketing agencies, we use techniques like search engine optimization services and branding strategies to entice viewers to visit our sites. Now, we are involved in multimedia projects that are designed to bring actual foot traffic to businesses, services and professional practices. We incentivize patrons to visit a physical location.
Our association with the OurSeniors.net Family of organizations has given us this ability, especially the capacity to reach 55+ adults and seniors. Through Axiom, your enterprise can put its name physically in front of thousands of potential customers each quarter, and with your help, give them a positive reason to seek you out!
The pros at Axiom have been doing printed material and direct mail advertising for a long time. Today, we help to publish a high-quality quarterly magazine, the OurSeniors.net Magazine. Each quarter, this magazine reaches thousands of seniors, their families, friends and caretakers. By placing your business name in the magazine, itself, or in the pull-out supplement (the OurSeniorsDiscounts.net section), you can access the hugely important senior and 55+ adult market. Senior readers may also access the supplement’s content at its online twin at OurSeniorsDiscounts.net.
The OurSeniorsDiscounts.net distribution specifically targets the over 55 market. It is FREE to consumers, distributed with thousands of printed copies of OurSeniors.net Magazine throughout Central Florida, as well as being online. You can find out more right now by:
- Visiting Axiom Administrative Services or by calling (800) 888-6348.
- Clicking on the Contact OurSeniorsDiscounts.net to reach them by email or by phone at 386-204-4727.
- In Orange and Seminole Counties, you may contact our local representative Gena Fernandez at 386-516-3969 (ext. 21) or by email at gena@ourseniors.net.
Have a great day, and act now to take advantage of this opportunity.
Why Make Coupon or Discount Offers to Seniors?
This question sometimes comes up when discussing the rationale for senior marketing. Why should a merchant, shop owner or service provider give a special deal to 55+ or seniors? The answer is simple – it is good business, that’s why!
We have often made the point that senior patrons are brand loyal, repeat customers. The problem is that if a senior is accustomed to using the services of your competitors or shopping in another store, that quality of loyalty works against you. How can you break this established habit? One dependable way is by using senior discounts or special coupon offers. The potential customer is incentivized to at least try your product or service.
As a typical internet marketing agency, Axiom does a lot of branding strategies for all types of organizations. We know that branding your business as “senior-friendly’” or “senior-oriented,” is one of the most effective ways to get and keep repeat customers. These patrons can form the base of successful marketing campaigns.
It is easy to prove this to yourself. Go to Google, Bing or a search engine of your choice and enter a search term like “Senior discounts” or “senior coupons. The results pages will be full of offers from national companies offering seniors some incentive to buy from them. These are names you know, like Hertz Car Rental, Kohls Stores and other nationwide outlets. These people have professional marketing departments and outside agencies that tell them exactly what we at Axiom are saying: senior customers are golden.
For some time now, Axiom has been associated with a Central Florida organization that can help you to crack the senior market. OurSeniorsDiscounts.net can help you with senior-specific marketing on a local basis in Volusia, Flagler, Seminole, Orange and nearby counties. Find out now what the senior marketing pros at OurSeniorsdiscounts.net can do for you. Take a look at their YouTube presence, The OurSeniors.net Channel or their social media presence OurSeniorsDiscounts.net on Facebook.
You can find out more by clicking this LINK or calling Axiom at 800-888-6348. If you are specifically interested in senior-oriented market programs, contact an OurSeniors.net Advisor at 866-333-2657 or by using OurSeniors.net, Contact Us. Or find out about the OurSeniorsDiscounts coupon program by contacting OurSeniorsDiscounts.net.
Using YouTube to Promote Your Business or Practice
If a picture is worth a thousand words, then a video must be worth many times a thousand. YouTube has become an indispensable tool for any internet marketing agency, and Axiom is certainly no exception. Since its start in 2005, the video sharing/social media site has grown to become the second most used search engine on the internet. Only Google itself, which owns YouTube, does more search queries. Billions of YouTube videos are watched each day, and as we have pointed out, 55+ adults and seniors are now among the most loyal YouTube watchers.
At Axiom, we still do a lot of general internet work like SEO link building and branding strategy development, but we have gravitated more and more to the specialty of influencing those critical “Silver Consumers,” the 55+ and senior market. You might say that ‘Seniors R Us’ is a big part of Axiom’s own branding strategy.
One reason for this is our role as the technical arm of the OurSeniors.net family. We are involved in the OurSeniors.net print media, direct mail advertising, social media and traditional web productions. YouTube productions are a key part of our online efforts. At Axiom, we know seniors, and we know that YouTube videos are an effective way to reach that key market.
If a video is worth several thousand words, then we should just point you to the YouTube channel that we maintain for OurSeniors.net. Click on The OurSeniors.net Channel to see! After you watch, contact us at 800-888-6348 for a free consultation. Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy.
If you are specifically interested in senior-oriented market programs, contact an OurSeniors.net Advisor at 866-333-2657 or OurSeniors.net, Contact Us. Or find out about the OurSeniorsDiscounts coupon program by clicking OurSeniorsDiscounts.net, Contact Us.
Great News for OurSeniors.net Magazine!
OurSeniors.net Magazine and OurSeniorsDiscounts.net was just upgraded from “A” to “A+” by the Better Business Bureau. So, what’s the difference between “A” and “A+”?
The OurSeniors.net organization has always been ranked as an “A” business, but you cannot get to “A+” status until you have maintained that standing for two years and scored 97 or more out of a possible 100 points. Now you know, the OurSeniors Family is here for the long haul, and we will maintain that high standard. Stay tuned for more great news from OurSeniors.net and its entire family!
Facebook Grows Up
Many lay people believe that Facebook is still the exclusive domain of teenagers and young adults. However, media professionals know that the fastest growing Facebook user demographic is 55+ adults and seniors. Recent trends indicate that we will soon see a completely different Facebook, with younger users leaving the platform for apps like Snapchat and Instagram while more and more seniors take it up.
This is a happy coincidence for experienced senior marketing organizations like Axiom. As a traditional internet marketing agency, Axiom does every day functions like developing branding strategies and SEO techniques and even direct mail marketing. However, we have gradually become more and more of a niche internet marketing agency. We concentrate on senior consumers, the Silver Dollars or Boomer Consumers who can make a business a success. In Florida, that is especially true!
Facebook works for seniors, and if your service or product appeals to 55+ adults, particularly retirees, then Facebook is your new sweet spot. At Axiom, we have long experience in building Facebook pages and in maintaining them. Take a look at two of our Facebook pages that are aimed especially at the senior market. They are OurSeniors.net on Facebook and OurSeniorsDiscounts.net on Facebook.
At the same time, we produce an outstanding magazine format publication (OurSeniors.net Magazine) that is distributed free of charge to thousands of seniors each quarter. At Axiom, we know that seniors continue to read and retain printed material more than other age groups. This high-quality magazine is available in senior-friendly locations like Denny’s Restaurants, CVS and Walgreens Pharmacies, and Walmart.
Let us show you how to leverage your advertising dollars into print, traditional web pages and social media like Facebook. Visit us at Axiom Administrative Services or call us at 800-888-6348 for a free consultation. You can contact OurSeniors.net by phone at 866-333-2657 or by using Contact Us. You can reach OurSeniorsDiscounts.net by phone at 386-204-4727 or by using Contact OurSeniorsDiscounts.net to contact by email.
