AIM

Happy Independence Day!

Feel the freedom of doing business online this Independence Day with the help of exceptional web-design services from Axiom in Alaska. With Axiom in your corner, you can be free of worry about your website.

Importance of Social Media Marketing Services for Small Businesses

Today, social media marketing services plays an important role in the success of any business. It is very important that if you have not started promoting your business through social media, you should start immediately with the help of a good internet marketing service provider. At Axiom, we can help you and your business grow and boost your business with the help of our social media marketing services.

Why is Social Media Marketing Important for Small Business?

Today, most people are connected to the world of the Internet. No matter what type of business you are running, with the help of a social media marketing tool, you can drive more traffic to your website and increase revenue. Social media marketing creates a sense of awareness among people about the product and services offered by your company. Through social networking sites, customers share their feedback about the product or services with others, which helps your product or service to reach a wider audience. Through social media marketing, potential customers discover the products and services offered by your business. Valid and interesting information provided on the website helps them gain more information, build trust and confidence, and make a final decision. Axiom is dedicated to these at all times. It is very important for any business to use social media marketing in an efficient way to connect with customers and build relationships. For a small business, social media marketing helps to boost your site’s SEO and drive more traffic.

The Benefits of Social Media Marketing Services

1. Social media marketing services help in creating brand recognition for your product and services. With the help of social media marketing, one can easily inform potential customers about the latest features and services offered by your business.
2. Studies have proven that brands that take part in social media marketing enjoy loyalty and trust from customers more than other brands. A quality brand image develops as a result of this exposure. Axiom helps you to develop a quality brand image.
3. Communication plays a key role in business. Positive communication with potential customers can lead to an improved reputation for your brand. It also allows you to interact with customers freely and quickly.
4. Social media marketing services help to increase the traffic on your website. Social networks are at the top of any list of site referrals, as well as, search engines and efficient SEO.
5. Mobile marketing is another important aspect in social media marketing. Most online marketing happens through mobile devices, so everything about your website should be shareable with any social network. Axiom takes that into consideration while planning your social networking strategy, by ensuring that your website is compatible with mobile platforms and provide the users with a positive experience.

Why You Need Axiom Internet Marketing for Social Media Marketing Services?

Axiom Internet Marketing is one of the best companies that offer social media marketing services not only in Florida, but nationwide in cities like New Orleans, LA and Detroit, MI. Without the help and experience of an internet marketing expert, it is difficult for any small business to build professional social media marketing strategies. At Axiom we have years of experience in Internet marketing, social media marketing, and professional SEO services. We can make sure your business gets the maximum attention which will bring in more traffic to your website and finally, help you increase sales and revenue. Other services offered by Axiom include search engine optimization, web-design, direct mail marketing, link building, and blog creation.

Conclusion

If you are a small business looking to increase your Internet presence, then the benefits of coming to Axiom for the best in social media marketing services will become apparent in the increase in business and revenue. Get in touch with Axiom Internet Marketing today and learn how we can help you with the latest in social media marketing techniques and achieve the goals set by your business.

Published by Axiom Internet Marketing

The Advantages of SEO and Internet Marketing

If you are a small organization planning to expand your market, then search engine optimization (SEO) and Internet marketing plays an integral part. With the help of SEO, you should be able to create a user-friendly website through which you can reach your targeted audience, and with the help of the latest Internet marketing strategies you can increase your business.

What is SEO?

SEO is a set of strategies and techniques used to increase the number of visitors to your website. It is achieved by obtaining the top ranking placement in search results done through Google, Yahoo, Bing, or other search engines. There are a number of SEO companies offering SEO services, so it is very important that you choose the best SEO company closest to where you live, whether it is Montgomery, AL or Phoenix, AZ.

Advantages of SEO for a Small Business or Organization

In this high-tech world, the success of any organization depends a lot on the support of a good SEO company. Having a good SEO website is a must for any business. The main advantages of a SEO are given below:

1. Increases conversion rate: If you are just starting your business or trying to target more customers, then the first step is to create a user-friendly website. Search engine optimization will help you to create a user-friendly website so that more visitors can be converted into customers.
2. Find new markets and customers: Having a website is of no use if you cannot drive more traffic to it. A good SEO company will ensure that your website is able to find new markets and attract new customers. Only then, will you be able to increase your sales and meet the goals set by the organization.
3. Build trust: In today’s e-commerce world, if your website is listed in the top ten results of a search engine results, people will trust your business more. So you should make use of SEO to prove how trustworthy you are.
4. Brand awareness: SEO will help to increase the brand awareness of your website among users. By showing your website in the top rankings, it creates brand awareness among users, which in turn helps to increase your customers and overall business.

SEO is a continuous activity and it is very important for a small organization to hire a good SEO company to market its website and help it to increase business.

Internet Marketing

In today’s fast-paced life, Internet marketing plays a very important role in the success of an organization. Studies have shown that today, before buying a product or service, customers do research on the Internet. Internet marketing helps to build a relationship with your customers and helps them understand more about your product and services and encourages them to buy your product.

Importance of Internet marketing for Small Organizations

From the customer’s point of view, Internet marketing has given him or her a new way of shopping. Before buying a product, a customer can gather all the necessary information about it that will help make a decision. With the help of Internet marketing, customers can compare similar products and can make a decision on the product or service they wish to buy. Another important advantage of Internet marketing is that the price is transparent. Users can compare prices and make an informed decision.

From the organization’s point of view, Internet marketing helps an organization to reach the correct targeted audience and aids in data collection. With the help of Internet marketing, a company can get information about their competitors and can also plan more effective organizational strategies.

Conclusion

If you are looking to take advantage of SEO and Internet marketing, Axiom Internet Marketing can help you. We are experts and are experienced in the latest SEO and Internet marketing techniques. We will help you to reach your targeted customers and bring about a rise in sales.

Published by Axiom Internet Marketing

Find the Right Domain Name and Web Hosting Service Before you Make a Website

What is a Domain Name?

When you decide to make a website, you must first register with the Domain Name System (DNS). A domain name refers to a name that is registered in the Domain Name System and are used to identify IP addresses. Domain names are used in a web address to identify a particular website, such as JohnSmith.com.

How to Get a Domain Name if You Plan to Make a Website

Before you start to make a website, you need to register with a domain registrar. The Internet Corporation for Assigned Names and Numbers (ICANN) is the organization that regulates and controls the domain name industry. They are responsible for certifying domain name registrars.

List of Common Domain Names

1. .com: This domain name is given mainly for commercial organizations.
2. .org: This domain name is usually given for non-profit organizations.
3. .pro: This domain is given only for registered lawyers, physicians, engineers, and accountants in countries like the UK, the US, and Canada. To register this domain the person has to submit his register number.
4. .gov: This domain is given to government organizations in the US.
5. .info: This domain is given to anyone for any purpose.

Cost of Registering a Domain Name

The cost is usually decided by the registrar but is generally paid as annual fees. Depending upon the competition, some registrars offer discounts if you register for more than a year. When registering to make a website, the registrar will ask for information regarding your contact details and other technical information. This information is then stored in a registry that is accessible to others who wish to find information about your website.

After registering your domain name, the next step is to find a web hosting server.

What is a Web Hosting Service?

A Web Hosting Service, or Internet hosting service is a service that allows your website to be viewed by others through the Internet. There are many web hosting service providers. You should choose the service you want depending upon your budget and your plan to use and make a website.

Types of Web Hosting Services

1. Free Hosting Service: Free web hosting is the right option for small websites. The main issue with a free web hosting service is that they have lots of advertisements that appear on your website. Because of this drawback, it is not suitable for business websites.
2. Paid Hosting Service: In a paid web hosting service, the company has to pay for the space. Most paid service providers offer excellent features such as Common Gateway Interface (CGI) access, extra bandwidth, database support, RAM, and some even provide additional space on the server. Paid hosting can be further classified into:
3. Shared Hosting: In shared hosting service, you will pay a certain amount to buy a shared hosting server. In shared hosting servers, you will be sharing the server space with other websites. The main issue with shared web hosting service is that your bandwidth will be shared. That means your site may be slow to load. Small companies who are just launching a new website prefer shared hosting as the cost is less compared to a dedicated hosting server.
4. Dedicated Web Hosting Service: In a dedicated web hosting service, your company will have a fully dedicated server for your website, with better performance. Usually, big companies or companies whose sites contain secure information prefer a dedicated web hosting service. The cost of buying a dedicated web hosting service is much more expensive when compared to a shared web hosting service.
5. Collocated Web Hosting Service: In this type of web hosting service, one will buy their own web server and machines. They use the service of a host to maintain the servers. The main advantage of this type of web hosting service is it provides security and protection to your server while at the same time giving the company full control over the machines.

Conclusion

If you are planning to make a website that can market your product and service, then you need to get in touch with an experienced service provider. We at Axiom Internet Marketing help you with Internet marketing services that help you to launch your site successfully. Axiom Internet Marketing offers website marketing services all over Florida and other cities such as Montgomery, Alabama, and Chicago, Illinois. Our services also include search engine optimization (SEO), Internet marketing, video editing, blog creation, and social media marketing services. When you decide to make a website, come to the best website designers available, here at Axiom.

Published by Axiom Internet Marketing

What is Branding and Branding Strategy All About?

Branding plays a key role in reaching your targeted audience. A good branding strategy helps to increase sales and increase confidence and trust in the minds of customers.

What is Branding?

Branding is a process that involves generating a unique name for your product/service in the minds of customers. Branding includes creating a name, logo, or design for your product and services, website design, creating customer loyalty by good staff behavior and good social media marketing experiences for the customer. By doing so, it helps your product to stand out among other products. Branding helps to clearly deliver the message of the organization. A good branding strategy should confirm your creditability and should connect with your targeted audience easily. Branding is a strategy that focuses on pulling your customers to your product and services.

Branding vs Marketing

There is some difference between branding and marketing. Branding is actually a pull where as marketing, including Internet marketing, is considered a push. Branding helps to increase customer loyalty, promotes the truth about the organization, and plays an important role in the purchase decision of an individual. Whereas marketing cultivates customers, promotes product and services of the organization in the market, and influences customers’ immediate decision to purchase. Branding and marketing go hand in hand and are essential for the success of the company.

Advantages of Branding Strategies

Having a good branding strategy offers many advantages to a company.

1. A good branding strategy helps to increase sales. With good branding you can reach your targeted audience.
2. It helps to build trust and confidence in customers for your product and services.
3. An effective branding strategy helps to build uniqueness for your product and services.

Importance of Branding

Branding and branding strategy plays an important role in the growth of a company.

1. Branding helps to improve recognition: With the help of proper branding and branding strategy, it is easy to improve the recognition for your products or services. Having an attractive logo helps to grab attention. A well-designed logo helps to attract customers and increase business.
2. Branding helps to build trust: A professional looking brand helps to create trust and credibility.
3. Branding supports advertisement: Advertisement is a component of branding. Good advertisement helps your product and service reach a wider audience and increase sales.
4. Branding inspires employees: A company having a good brand value can easily inspire employees and make them feel like they are part of the company and goals of the company can be achieved only through them.
5. Branding creates new customers for your products and services: Through a proper branding strategy, users can reach potential customers and make them purchase the product or service.

Common Types of Branding

1. Corporate Branding: In Corporate Banding, the company promises to deliver quality products and services to customers. The main aim of corporate branding is to attract new customers and to build a strong bond with existing customers.
2. Employer Branding: In Employer Branding, focus will be on employees. The aim is to make employees understand the goals, vision, and mission in addition to understanding the product and services offered by the company.
3. Cause Branding: In Cause Branding, the aim is to attract new customers and make them feel that the product or service offered is beneficial to them.
4. Co-Branding: Co-branding falls under one-stop shopping. Here, your product will be marketed along with another product, for example an ATM attached to a grocery store. This type of branding requires less investment and can be more profitable for the company.

Conclusion

It is very important for a small company to use an effective and well-designed branding strategy. It helps them to reach a targeted audience and thereby to increase sales. If you are an owner of a company looking for a suitable branding strategy then do not waste your time, get the help of expert branding strategy providers like Axiom Administrative Services and create a good branding strategy for your product and services. We offer branding services in Nashville, Atlanta, Birmingham just to name a few in addition to Search Engine Optimization, Website Design, and social media marketing services, as well as all other kinds of Internet marketing.

Published by Axiom Administrative Services

Axiom Website Design for FindingAssistedLiving.com

Success of a business in the modern world heavily depends on the creation and maintenance of a website. Website design should follow the best practices. A good website design allows a business to showcase its products and services to an online audience in addition to providing information. Unfortunately, it is not a simple task. It involves huge investment on the part of business owners. For the successful launch of any website, proper Internet marketing is necessary.

Factors to be Considered When Launching a Website

It is not enough if you just provide content in the website. You have to consider a lot of factors during website design to ensure that you launch a website that will guarantee a successful business. Basically, the whole website launching process can be done in three stages:

Before Launch: Prior to launch, you have to understand the audience that is likely to visit your site. You should also try to provide some valid testimonials as proof of your service. If you do not have any, then maybe you can include a personal message from the founder of your company. Your site should have a good contact form.

Launch: During launch, the most important aspect is the actual announcement of your website. You can use social media marketing, website marketing, direct mail marketing, and so on. You can have an event, use social media to promote your website, offer discounts or freebies, and update all collaterals in your website.

After Launch: Once launched, alter your website design regularly to make sure that the content is always fresh and new, stay in touch with your customers, try to maintain existing customers, include blogs of success stories written by your customers, and so on.

Services Provided by Axiom Administrative Services

Services provided by Axiom are highly professional Internet marketing services that aid in the creation and launching of websites for all types of companies. They make sure that the website design is targeting the right audience. Many different services are helping in the successful launch of FindingAssistedLiving.com.

Brand Identification and Promotion: Axiom uses branding to ensure the successful launch of websites like FindingAssistedLiving.com. The website design is such that it ensures senior citizens find alternate living arrangements that offer them a great place to live in addition to giving them respect, dignity, and freedom. Branding creates a good reputation and helps to build trust and relationships with customers.

Responsive Web Design: Responsive website designing provides an optimal viewing experience to the person viewing the website. This type of website designing automatically adjusts the FindingAssistedLiving.com website so that it looks good on a wide range of devices. This helps to draw more viewers to the website.

Organic SEO services: This method helps to attain best ranking for the website during searches. Excellent content, backlinks, and boosting keywords are used to ensure that the website gets to the top in all results of different search engines due to more clicks.

Marketing via Email: Marketing using email is a very common and low cost method of online marketing. Axiom makes use of snail mail, email, and targeted mails to boost the number of users visiting the website FindingAssistedLiving.com and thereby increase the number of inquiries to the service.

Using Internet marketing strategies like blog creation, SEO, social media, and email marketing techniques, Axiom ensures that the website, once launched, will help to increase clicks and reach the targeted group. The experienced designers at Axiom provide website design, launch, and administration. For website design and promotion, and for online marketing near San Antonio, Texas, Glendale, Arizona, Atlanta, Georgia, St. Louis, Missouri just to name a few. Please do not hesitate to get in touch with us.

Published by Axiom Administrative Services

How Online Marketing through Email Can Help Your Business

Marketing plays an important role in the success of your business. Marketing is a process by which the products or services of the company is introduced to the end user. Without proper marketing it will be very difficult to reach your targeted customers and thereby, to achieve the goals of the company.

Online marketing, or Internet marketing, is a type of marketing in which your product or service is marketed or advertised using the Web and Email. Online marketing refers to strategies that are used by companies to market their product online.

What is Email Marketing?

Email marketing is a form of digital marketing technique used by companies to market their products and services. In email marketing, direct promotional emails are sent to customers, new or existing, to encourage them to buy the product or services offered by the company. Email marketing helps to create, build and sustain long lasting customer relationships. Compared to other forms of marketing techniques, the email marketing technique is cheaper and it allows the company to deliver the message correctly to the end user. It is a successful way of marketing your product and services. Studies show that more than 90% of people living in the United States like to receive emails from companies promoting their products. Compared to other online marketing tools, email marketing effectiveness is more than 40%.

What are the Advantages of Email Marketing?

Email marketing is a cost effective and professional way of Internet marketing. Another advantage of email marketing is the ability to build credibility with your customers by sharing with them helpful information about the product or service you are offering. Email marketing is a powerful way to communicate with your customers, thereby building a strong relationship. Email marketing provides the company with feedback about how the product is working and helps them to look for better and stronger strategies to improve sales. Another advantage it has over any other online marketing tool is its ability to be opened from a mobile phone or tablet.

Email marketing can be of three types:

• Direct Email Marketing: It is a form of email marketing in which you send a promotional message to the customer.
• Retention Email Marketing: In this type, you send a regular email, known as newsletters, to the customer. It can be a promotional message or an advertisement. This also helps to be in constant communication with your customers and thereby maintains customer relationships.
• Advertising through third party emails: Here you will be using third party email advertisements to advertise your products or services. That is, you will be paying some amount to a third party to include your advertisement in their promotional emails.

How Email Marketing Helps You Grow Your Business?

Through proper email marketing we can increase the sales of our product or services. Promotional emails or new arrival emails are ways to connect with the customer and make them aware of your services and offers. By doing so, it will create trust and build a relationship with the customer and it will have a positive impact on sales. Through email marketing we can keep our services in the minds of customers, like with a newsletter or a holiday email. Email marketing is the best way of online marketing and for a growing company it is the most efficient and cost effective way of marketing their product or services to the customer.

Over the years, it has been proven that email marketing, coupled with other online marketing techniques, like web-design, search engine optimization, blog creation and social media marketing services, has helped in taking the marketing of goods and services to a new level. To help your business reach the top using Internet marketing, you can use the expert services of Axiom Internet Marketing in Florida.

Contact us for online marketing in these locations as well:

• Baltimore
• Louisville
• Nashville
• Virginia Beach
• Atlanta
• Tennessee
• Kentucky
• Virginia
• Georgia
• Maryland

Call us today to arrange for your free consultation.

Published by Axiom Internet Marketing

How to use Graphic Design So That Your Business Can Stand Out

Design is a very valuable part of marketing online because if you don’t have a web design that attracts people, then no one is going to stay on your business website very long, and that means you won’t make any profits.

Having an excellent website is going to help bring customers to your site, help your internet marketing business get visitors, and could make them stay long enough to buy your products and services.

What are the business benefits of good design?

If you have a well-designed website, you likely have a good graphic artist that knows how to design a website. The business benefits of having a website with a superior design will:

• Help your brand stand out from others – Graphics of all kinds attract people to your website. The right graphic designer knows how to design a website so that it’s pleasing to the eyes, and makes your brand stand out and become well-known. Your properly designed logo can make your brand become a household name in no time. Customers are usually willing to pay more for a product that is better designed than their competition.
• Help your ideas come to fruition – Good graphics design also helps your company’s ideas come to fruition. A picture is said to be worth a thousand words, and the right kind of graphics can be worth thousands of dollars in showing your customers exactly what your internet marketing business is trying to portray.
• Make your business look more professional – The better a company’s graphics are, the better it looks to clients. If your graphic designer is good at their job, then it makes your company look more professional. By using the proper fonts, colors, shapes, special effects, etc., your web design will look strong, aesthetically pleasing, and attractive to your customers.
• Save your company money – Proper use of graphic design can also save your company money for several reasons. It can improve efficiency, cost effectiveness, and even the quality of packaging. It can also do things like cutting production costs by making use of minimal packaging, which will then reduce the amount of trash going into landfills, which also helps the environment.

Design involves many aspects of business

Graphic design involves many aspects of a business; from the design of the product itself to the engineering design, packaging design, and then the design of the advertising used to promote and sell a product. If a company is going to do online marketing, it needs to have good graphic designers at its disposal in order to get the job done properly.

Design needs to be part of a business’ strategy in its internet marketing. By incorporating graphics design from the start of creating a product instead of waiting until the end, it can save a significant amount of time and money. Design has to be incorporated in giving the customer what they want and need, and that means studying the process of creating and selling your product or service to identify areas where you can improve things like web design and advertising design. Even the designing of your office could make the difference in your company’s bottom line.

Design is vital for a company. That design is anything from web design to product design and more. So, hiring the best graphic designers is something a company needs to do if they want to succeed. Be sure to do all you can to use design strategically in your business if you want to succeed and grow your brand in today’s modern world.

Published by Axiom Internet Marketing

Why Does Your Business Need an Online Presence?

The United States is the number two country in the world that uses the Internet. That is approximately two hundred and forty-five million people in our country who have access to information online. Those two statistics are why your business needs a good online presence!

With today’s technology; smart phones, tablets, computers, and more, consumers can get the information they are looking for in a second by doing a quick search on a search engine. Gone are the days where people flip through the phone book and call different companies. Now, they search for the category they need and the location they want, and click on the top websites to find the one that fits what they are looking for. If you don’t have a good looking website, chances are your business is getting over looked.

Quality Content is Important

If your business has a website that is full of informational content that answers consumers’ questions, they are going to think you are knowledgeable about your trade and feel more confident when hiring you for their services. Consumers are looking for answers without having to do much talking, so it is important for your business to have a webpage that is full of material that will please your potential customers. A great idea for your webpage is to do a Q and A portion. This allows you to tackle important and common questions for your customers, and show your skill and knowledge.

Your online presence can allow your future customers to get to know you before they even meet you, giving them a sense of familiarity and comfort. One of the greatest new tools on the Internet is videos. You can do a video introducing yourself to the world, and allow them to see you are the genuine, caring, professional you are.

Having a website for your business allows you to reach many more people with far less funds than print media. Creating flyers and brochures, printing multiple copies, and distributing them is far more time consuming and expensive than creating a website and letting it do the work for you. The website allows consumers to come to you. Print media causes you to have to work to go after them.

Being Accessible

Being accessible twenty-four hours a day, three hundred and sixty-five days a year is important for consumers. If it is a weekend, or a holiday, and they need to find someone right away, you can be found online versus being nonexistent. The convenience of being available to your clients, even if it is just for information, is very important to the success of your business.

Another thing that an Internet website does for your business is provide credibility to you. If you have a strong website that portrays your business the way that you want it to, it allows consumers to believe in you before they even meet you. Websites that are very weak cause customers to question their validity, and force them to look elsewhere. A good website enables customers to feel confident in their choices.

There are many reasons why it is important for your business to have a strong online presence, as have been noted above. There are many companies after new and repeat customers, just like you. If you want to be at the top of the list, consider having someone create a reliable, informative, interesting, and easy to navigate website that will be sure to bring in customers and improve your business.

Published by Axiom Internet Marketing

Happy New Year!

Everyone here wants to wish you and yours a very Happy New Year! Why not start out the year with a new website? Give us a call at 800 888-6348 for a free consultation and we can make a website around your specifications especially for your Florida business.