The Pew Research Center is a public interest organization the collects and publishes data on subjects ranging from politics to religion, science and technology. Pew has a reputation for gathering accurate, unbiased information in numerous areas. Just a few weeks ago, Pew published its summary of social media statistics for 2017.
Pew’s “Social Media Factsheet” reports that more than 70% of all Americans now use some form of social media. Keep in mind that the term, “use” includes diverse things ranging from connecting to family and friends to shopping to gathering news. The biggest news story for the social media in general has been the possible misuse of this technology to manipulate political opinion. For an internet marketing agency, the biggest story is still. “How do we fashion branding strategies, SEO techniques and create digital marketing solutions using social media?”
Pew’s report does not directly answer these questions, but it does point to some useful clues. You can read the entire report at pewinternet.org, but here is a brief summary.
Importantly, you now find YouTube links embedded in Facebook pages. The two media are embracing one another to make a formidable team. This offers opportunities for an internet marketing agency to build in organic SEO and create SEO link building completely within its own control.
All of this information may be interesting, but how useful is it to a small business owner, a nonprofit organization or a professional practitioner? Probably not very much; you do not have the time or inclination to deal with these matters. Axiom Administrative Services has the professional digital marketing skills needed to guide your web presence to the rankings it should have. Axiom is more than an internet marketing agency. Our digital marketing and business marketing teams are able to combine traditional marketing techniques like printing and direct mail with creative web services. Please visit our home page or call Axiom at 800-888-6348 to find out how Axiom Administrative Services can fill your digital marketing needs.