Seniors (ages 65 and over) have been the age group that adopted all digital technologies and responded to digital marketing solutions most slowly. Virtually no seniors were among the first cell phone users 30 years ago, and they have continued to lag the general population in the use of desktop, laptop, tablet, smart phone and other digital devices. This is a fact, but it is a deceptive fact. Think about this.
A man or woman aged 65 today was in the digital tech “early-adopter group” 30 years ago. Today’s 65- to 70-year-old people were the young adults who popularized cell phones and desktops. Believe it or not, there was a time when children just did not have cell phones or computers of any type! A Pew Research Group report issued in May of last year revealed some important distinctions about seniors and their response to digital marketing solutions.
Pew reported that 34 percent of Americans aged 65 and older use social networking sites, a lower percentage than any other age group except very young children. But within the senior age group, there were striking differences; younger seniors are far greater users of social media than are their older friends. In fact, the use of social media and digital tech in the 65-70 year age group has started to closely reflect that of all adults.
Marketing to seniors has been considered a ‘niche area’ for decades, but as a greater and greater proportion of the population ages into the senior grouping, it is bound to become very mainstream. Politicians have known for years that seniors vote. Professional SEO services, creators of branding strategies, internet marketing agency operators and even users of direct mail marketing had better take this to heart. Your marketing and your SEO strategy cannot ignore the senior market, because seniors consume products and services as well as vote.
Axiom Administrative Services knows this better than most internet marketing agency designers, branding strategy experts, logo design services, direct mail advertising operators or search engine optimization companies. For years, Axiom has been associated with Ourseniors.net, a premier provider of information and services aimed specifically at seniors and their loved ones.
The marketing experts at Axiom worked with OurSeniors.net to produce unique services like the OurSeniors.net Senior Transition Pro Team, the online publication, OurSeniors.net Magazine and the OurSeniors.net Approved Vendor Directory. Axiom’s logo design services helped to create the logos for OurSeniors.net itself as well as the Approved Vendor Seal of Approval.
Working with the senior market is just like other digital tasks; your web design, search engine optimization services , branding strategy and SEO strategy must all work together to produce the digital marketing solutions and web presence you deserve. If you are struggling to find those digital marketing solutions and the special branding strategies that work in the senior (or any other) market, turn to Axiom. Your business deserves more than a cheap web design, and Axiom is more than an internet marketing agency. Axiom Administrative Services has the professional skill and small business SEO skills needed to get your web presence the ranking it deserves.
Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.