Boomers, Seniors and YouTube
Axiom professionals have been providing traditional internet marketing agency services such as SEO techniques for many years. The pros at Axiom are accustomed to being referred to as an ”internet marketing agency.” At the same time, we have been involved in the older “technologies” used to construct branding strategies (print and direct mail advertising for example).
We have long believed that there is huge room for growth and development in the senior and 55+ digital marketing sector. Many professionals at other internet marketing agencies ignore this opportunity. A lot of them are “digital natives,” young people who have never known anything but a digital world. Often, these young people believe that seniors and 55+ boomers just do not “get it.” At Axiom, we know that is just not true. We understand that social media like YouTube have become pervasive platforms for sharing stories and spreading knowledge in senior networks.
YouTube allows viewers to watch and engage with stories on a personal, almost one to one level. It gives viewers the opportunity to share their own experiences with peers, family members and friends. It is surprising to us that some of our clients are still skeptical about the ability of media like YouTube to reach Baby Boomers and seniors. In fact, the 50+ age demographic is the fastest growing group of online users. Boomers and seniors spend an average of 19 hours per week, more time per week online than watching TV. If you want to make your business or service known to this huge market, you must understand the reality of boomer and senior internet activity.
At Axiom, we do understand it! In a big way, “Seniors R Our Business!” As part of the OurSeniors.net Family, we know that YouTube doesn’t just attract high volumes of boomer and senior web traffic. It is also an incredibly effective medium for encouraging engagement and action. This goes hand-in-glove with the OurSeniors.net Family’s policy of proactive networking. Axiom professionals do not sit around the computer and wait for seniors to drop by. We are actively engaged with the OurSeniors.net “Brunch and Learn” program, and Axiom is responsible for putting these events on YouTube.
Check out a few of the recent programs by clicking on one of these links:
- OurSeniors.net Brunch and Learn, March 15, 2019
- Our Seniors Brunch & Learn Feb 1, 2019
- OurSeniors.net Brunch & Learn Dec 7, 2018
You can see the engagement that Axiom can bring to your business, service or professional practice through YouTube episodes. We do it for OurSeniors.net and we can do it for you. Learn more about this opportunity by clicking this LINK, or by calling Axiom at 800-888-6348, or by contacting the OurSeniorsDiscounts.net organization directly at 386-204-4727. Email them at Contact OurSeniorsDiscounts.net.
In the Orange and Seminole county areas, you may contact the OurSeniors.net Territory Account Manager, Gena Julian, at 386-516-3969 Ext. 21 or by email at Email Gena Julian.
Axiom is ‘Old-Fashioned’ Too!
The professionals at Axiom Administrative Services work for an internet marketing agency, doing the typical things you imagine – working on SEO strategy and digital marketing solutions. However, there is another aspect to our organization that is just plain “old fashioned.” We communicate in print as well.
In fact, Axiom helps to produce a printed publication that reaches many thousands of consumers. As members of the OurSeniors.net Family of organizations, we have become specialists in communicating with and influencing 55+ adults and seniors. The medium of print is still a big part of that enterprise, and we are very pleased to be part of the team that produces both the print and online versions of OurSeniors.net Magazine and the pullout coupon section inside, the OurSeniorsDiscounts.net ad supplement.
The Spring Edition of OurSeniors.net Magazine is now available at over 240 locations in Volusia-Flagler counties and the central Florida area! (Click to see Pickup Locations.) If you are looking for a way to build your client or customer base, or to build loyalty in established patrons, Axiom and the OurSeniors.net Family can help you! We can leverage your promotional dollars in a way that gives your organization or enterprise exposure in print, on the web and on social media, including:
- Printed and online coupons via OurSeniorsDiscounts.net
- Extensive distribution of printed offers in the print edition. See Pickup Locations
- Mention in web blog articles at OurSeniors.net
- A presence on Facebook at OurSeniors.net Facebook
Please join Axiom and the OurSeniors.net team of senior and 55+ influencers in the very next printed edition of OurSeniors.net Magazine and the OurSeniorsDiscounts.net supplement. You can appear in the online version even sooner, so act now. You can learn more about this opportunity by clicking Contact OurSeniorsDiscounts.net or by calling 386-204-4727.
For all your other web needs, our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.
More Than an Internet Marketing Agency
The professionals at Axiom Administrative Services have been in the communications business for a long time. We have been involved in developing branding strategies, SEO techniques, local SEO services and digital marketing solutions of all kinds, even direct mail marketing.
You might think, that’s enough, but (as those TV guys say), “Wait, There’s more!” Yes, there is quite a bit more about Axiom. We still do a lot of general internet and web-type work, but we are also part of a larger group, the OurSeniors Family. Among our other activities, we are also the technical arm of the OurSeniors Family organization. This enables us to provide services aimed directly at a very important demographic: the 55+ and senior market.
This connection allows us to be a doorway to multiple media types, all aimed at the 55+ and senior market. Here are some examples:
- net, the traditional internet and web services we provide at www.OurSeniors.net
- net Magazine, the printed version of the OurSeniors Family’s flagship publication. This high-quality printed magazine is distributed free at over 240 pickup locations throughout a seven-county area, including major outlets like CVS, Walgreens, Walmart, Denny’s Restaurants and numerous small business and office locations.
- net Magazine Online, the web version of our senior living magazine.
- The OurSeniorsDiscounts.net Pullout Section in each of the printed copies. It’s a “keeper” for seniors, 55+ adults and their loved ones and families.
- The Online Edition of the OurSeniorsDiscounts.net Pullout Section. You can see the very professional product at net. Seniors, 55+ adults and consumers of all types can easily access this reference and promotional publication online.
- The OurSeniors.net Brunch and Learn Events, giving us a chance to meet and network one-on-one with seniors. These events also give senior-oriented business and professional people a chance to do the same.
Axiom can help you reach out to this important market, the senior and 55+ group. We say, “Axiom is the Specialist in Senior Communications.” You can learn more about Axiom and this opportunity by clicking this LINK, or by calling Axiom at 800-888-6348. You may contact the OurSeniorsDiscounts.net organization directly at 386-204-4727 or email them at Contact OurSeniorsDiscounts.net.
Marketing to Seniors
Most professional SEO services, small business SEO providers and internet marketing agency professionals are relatively young people. They have grown up with the internet, social media, and mobile devices as constant companions. Because older adults were relatively slow to adopt these innovations, these professionals have concentrated on their peer groups, younger people.
That was yesterday. Today, the use of social media and internet services has grown among all demographic classes, but some of the most significant increases have been seen in older age groups. This is especially true of the “Boomers,” aged 55 to 75. While this audience has evolved, the people who develop internet branding strategies devise SEO techniques and run internet marketing agencies have not. As a result, there is a large hole in the skill sets available to many of these internet marketing agency pros: digital marketing solutions aimed at seniors.
Senior-specific digital marketing solutions can tap into a huge market of underserved buyers and consumers. The Neilson Company, a very well-known name in market research and consumer behavior reported this six years ago in 2012-
- Consumers aged 50+ numbered 100 million people.
- By 2030, the 50+ segment will expand 34%.
Here are two facts that scream, “Opportunity!” Internet marketing agencies and SEO strategy builders have spent their young lives devising branding strategies and digital marketing solutions for people their own age, and they are very good at it. At the same time there is a vast, untapped market right in front of their eyes: seniors! AXIOM Administrative Services sees that opportunity clearly.
Axiom is based in Florida’s Fun Coast, the Volusia-Flagler County area, home to one of the largest senior populations in the United States. As providers of local SEO services and digital marketing solutions, we must be aware of the importance of the senior market to any client. One of our most important clients is the very fine organization, OurSeniors.net, also based in the Fun Coast area. OurSeniors.net has recognized the critical importance of the senior consumer to any marketing effort. From medical and dental practice to home maintenance to auto sales and repairs, penetrating the senior market is essential.
Take a look at this Axiom-produced website, OurSeniors.net. This site is an all-things-senior directory and source of information about senior living, senior challenges, topics of special interest to seniors and providers of services to seniors. This production from Axiom connects business owners, service providers and professionals directly to the senior market. Seniors go to OurSeniors.net because it provides them with engaging, frequently updated content and dependable advice on solving senior-related problems. Both parties win!
Digital marketing solutions aimed specifically at the senior market should be considered a sub-specialty of search engine optimization services. In order to do it right, you must have knowledge of and experience in the senior marketplace. The OurSeniors.net site offers its readers specialized services like the Senior Transition Pro Team, the Approved Vendor Directory, links to senior-related services like Grace Manor Assisted Living and even an online version of its printed magazine, “OurSeniors.net Magazine.” In each of these areas, Axiom played a key role in developing the concept and producing the final product. This is the kind of specialized, professional outcome that cannot result from amateur or cheap web design.
If you are searching for an effective way to put your product or service in front of the senior audience, turn to Axiom. Axiom Administrative Services, has the specialized digital marketing solutions and branding strategies needed to make your business or practice stand out in the senior marketplace. You deserve more than a cheap web design, and Axiom is more than an internet marketing agency. Axiom Administrative Services has the professional skill and small business SEO skills needed to get your web presence the ranking it deserves.
Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.
Digital Marketing Solutions for Senior Markets
Seniors (ages 65 and over) have been the age group that adopted all digital technologies and responded to digital marketing solutions most slowly. Virtually no seniors were among the first cell phone users 30 years ago, and they have continued to lag the general population in the use of desktop, laptop, tablet, smart phone and other digital devices. This is a fact, but it is a deceptive fact. Think about this.
A man or woman aged 65 today was in the digital tech “early-adopter group” 30 years ago. Today’s 65- to 70-year-old people were the young adults who popularized cell phones and desktops. Believe it or not, there was a time when children just did not have cell phones or computers of any type! A Pew Research Group report issued in May of last year revealed some important distinctions about seniors and their response to digital marketing solutions.
Pew reported that 34 percent of Americans aged 65 and older use social networking sites, a lower percentage than any other age group except very young children. But within the senior age group, there were striking differences; younger seniors are far greater users of social media than are their older friends. In fact, the use of social media and digital tech in the 65-70 year age group has started to closely reflect that of all adults.
Marketing to seniors has been considered a ‘niche area’ for decades, but as a greater and greater proportion of the population ages into the senior grouping, it is bound to become very mainstream. Politicians have known for years that seniors vote. Professional SEO services, creators of branding strategies, internet marketing agency operators and even users of direct mail marketing had better take this to heart. Your marketing and your SEO strategy cannot ignore the senior market, because seniors consume products and services as well as vote.
Axiom Administrative Services knows this better than most internet marketing agency designers, branding strategy experts, logo design services, direct mail advertising operators or search engine optimization companies. For years, Axiom has been associated with Ourseniors.net, a premier provider of information and services aimed specifically at seniors and their loved ones.
The marketing experts at Axiom worked with OurSeniors.net to produce unique services like the OurSeniors.net Senior Transition Pro Team, the online publication, OurSeniors.net Magazine and the OurSeniors.net Approved Vendor Directory. Axiom’s logo design services helped to create the logos for OurSeniors.net itself as well as the Approved Vendor Seal of Approval.
Working with the senior market is just like other digital tasks; your web design, search engine optimization services , branding strategy and SEO strategy must all work together to produce the digital marketing solutions and web presence you deserve. If you are struggling to find those digital marketing solutions and the special branding strategies that work in the senior (or any other) market, turn to Axiom. Your business deserves more than a cheap web design, and Axiom is more than an internet marketing agency. Axiom Administrative Services has the professional skill and small business SEO skills needed to get your web presence the ranking it deserves.
Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.
A Click is Worth a Thousand Words
AXIOM ADMINISTRATIVE SERVICES does many, many things. AXIOM’s pros can help you or your small business with branding strategies, local SEO services, SEO techniques and even with direct mail marketing and direct mail advertising services. Historically, this has been the way that professionals like AXIOM have provided digital marketing solutions. That has been how any internet marketing agency has met its clients’ needs. But now there are new ways to reach customers or clients.
Businesses large and small are using platforms like Facebook, YouTube, Twitter and Google+ to communicate their marketing messages. Apple can give customers a peek at their newest smartphone or iPad. GM can tell you about a new model or a special deal on an older one. The beautiful thing about these social media platforms is that potential customers seek them out on their own. The business owner or service provider did not have to pay a TV or radio station, a newspaper or magazine publisher, or a billboard owner.
More and more people, young and old, turn to online media like YouTube or Facebook to get news and information. Your small business, professional practice or service can put their message in front of people in your local market. Take a look at how AXIOM used YouTube to help its client, OurSeniors.NET, to introduce its new printed and online magazine –
AXIOM Introduces OurSeniors.NET Magazine
Or to market its services to help find assisted living facilities –
Find the Right Assisted Living Facility
Or to help a surgeon demonstrate a better surgical procedure –
Minimally Invasive Weight-loss Surgery Technique
Or about the training required to become a surgeon –
What Training is Required to Become a Surgeon?
The possibilities are endless, but only if you take advantage of them. Axiom Administrative Services can build a digital marketing strategy that starts with professional web design, professional SEO services
and then provides a full range of web services, including social media content. Axiom will coordinate internet marketing, online advertising, SEO, an email campaign and the full range of internet digital marketing solutions and services that you need. Start now by thinking about your needs and then contact Axiom Administrative Services by clicking the link or call Axiom at 800-888-6348.
