Most professional SEO services, small business SEO providers and internet marketing agency professionals are relatively young people. They have grown up with the internet, social media, and mobile devices as constant companions. Because older adults were relatively slow to adopt these innovations, these professionals have concentrated on their peer groups, younger people.
That was yesterday. Today, the use of social media and internet services has grown among all demographic classes, but some of the most significant increases have been seen in older age groups. This is especially true of the “Boomers,” aged 55 to 75. While this audience has evolved, the people who develop internet branding strategies devise SEO techniques and run internet marketing agencies have not. As a result, there is a large hole in the skill sets available to many of these internet marketing agency pros: digital marketing solutions aimed at seniors.
Senior-specific digital marketing solutions can tap into a huge market of underserved buyers and consumers. The Neilson Company, a very well-known name in market research and consumer behavior reported this six years ago in 2012-
Here are two facts that scream, “Opportunity!” Internet marketing agencies and SEO strategy builders have spent their young lives devising branding strategies and digital marketing solutions for people their own age, and they are very good at it. At the same time there is a vast, untapped market right in front of their eyes: seniors! AXIOM Administrative Services sees that opportunity clearly.
Axiom is based in Florida’s Fun Coast, the Volusia-Flagler County area, home to one of the largest senior populations in the United States. As providers of local SEO services and digital marketing solutions, we must be aware of the importance of the senior market to any client. One of our most important clients is the very fine organization, OurSeniors.net, also based in the Fun Coast area. OurSeniors.net has recognized the critical importance of the senior consumer to any marketing effort. From medical and dental practice to home maintenance to auto sales and repairs, penetrating the senior market is essential.
Take a look at this Axiom-produced website, OurSeniors.net. This site is an all-things-senior directory and source of information about senior living, senior challenges, topics of special interest to seniors and providers of services to seniors. This production from Axiom connects business owners, service providers and professionals directly to the senior market. Seniors go to OurSeniors.net because it provides them with engaging, frequently updated content and dependable advice on solving senior-related problems. Both parties win!
Digital marketing solutions aimed specifically at the senior market should be considered a sub-specialty of search engine optimization services. In order to do it right, you must have knowledge of and experience in the senior marketplace. The OurSeniors.net site offers its readers specialized services like the Senior Transition Pro Team, the Approved Vendor Directory, links to senior-related services like Grace Manor Assisted Living and even an online version of its printed magazine, “OurSeniors.net Magazine.” In each of these areas, Axiom played a key role in developing the concept and producing the final product. This is the kind of specialized, professional outcome that cannot result from amateur or cheap web design.
If you are searching for an effective way to put your product or service in front of the senior audience, turn to Axiom. Axiom Administrative Services, has the specialized digital marketing solutions and branding strategies needed to make your business or practice stand out in the senior marketplace. You deserve more than a cheap web design, and Axiom is more than an internet marketing agency. Axiom Administrative Services has the professional skill and small business SEO skills needed to get your web presence the ranking it deserves.
Our business marketing team can combine traditional marketing tools like direct mail advertising with local SEO services to build your branding strategy. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.