Yearly Archives:2019

ByKevinD

Specialists in the senior market

OurSeniors.netAccording to the US Census Bureau, by 2030, Americans over 60 will make up over 30% of the total US population. Considering adults only, 50% of that population was 50 years of age or older by the end of 2017. No internet marketing agency or business owner can afford to ignore this market.

At Axiom, we are becoming specialists in the senior market, reaching it and influencing its buying behavior. Because of our connection to the OurSeniors Family of organizations, we can open a doorway into the heart of this market. We know that the number of seniors online is only going to increase. Seniors love the internet and social media; it’s convenient, it opens up a whole new world and it is empowering to seniors, even those with limited mobility.

If you are still doing your own website, we can offer some quick-help pointers for the senior viewer.

  1. Establish credibility and trust. Seniors want to know the person or organization behind the website. Devote a page on your site to telling your story, based on the values and principles you or your business have. Be sure to include “serving the needs of seniors” in those values. Have a mission statement for those values.
  2. Be senior relevant! Engage with seniors. This involves more than just featuring information that is relevant to senior life. It includes placing pictures that include seniors in them, cross linking with other senior-friendly sites, and engagements with the senior community. An excellent example of this involvement is the OurSeniors.net Brunch and Learn program that Axiom helps to produce for the OurSeniors Family of services. Click on the link to see how effective this can be.
  3. Create a web presence that appeals to seniors. This involves creating content that is accurate, easily understood and relevant to senior life, even if that content is not directly involved in your business. As the Google Webmaster guidelines say, “Content is King!” That is why viewers, including seniors, return to some sites and not others. The content makes it worth their effort.
  4. Complete a website audit to ensure your site is seniors-friendly. Increase text and image sizes for key parts of your message, streamline content for easy reading, establish trust and credibility and be senior-relevant with pictures and content.

That is a very brief summary of what Axiom, the Specialist in Senior Marketing, has learned over many years. If you are struggling to find digital marketing solutions that work and branding strategies that can penetrate the senior market, turn to Axiom. Visit Axiom Administrative Services or call us at (800) 888-6348.

ByKevinD

Empathy

SEO“Empathy” may sound like an unlikely term to use in an internet marketing agency blog, but for Axiom, it is not. It is part of our branding strategy as a specialist in marketing to seniors.  Like other internet marketing agencies, we do our share of SEO techniques and finding digital marketing solutions of all kinds, but it is in marketing to seniors that we excel.

Part of the reason is the empathy we have for seniors. A big part of our activity is to act as the technical arm of the OurSeniors Family, a group of organizations that exists to serve the needs of seniors. We do not simply put up websites or publish blogs and leave it at that. As part of the OurSeniors Family, we go out and mix it up with the people we are trying to influence. We try to appreciate their needs and their tastes. In short, we empathize, trying to understand what will help seniors and what will help us to influence their decisions.

That is why we say we are better at reaching the Silver Consumer! Consider the resources we can bring to bear in helping you or your business reach out to seniors:

If you are trying to reach the 55+ and senior market, the Silver Consumers, let Axiom show you how. Our team can combine traditional marketing tools like direct mail advertising (still a powerful way to reach senior consumers) with printed magazine promotion and professional digital marketing solutions. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

ByKevinD

Summer Edition of OurSeniors.net Magazine is now available

OurSeniors.net MagazineLike all internet marketing agencies, Axiom does its share of search engine optimization, branding strategies and even direct mail marketing. Besides the routine, we are unique in our association with the OurSeniors.net Family of organizations.

The core mission of OurSeniors.net is to be of service to seniors in all ways possible. At the same time, the OurSeniors.net Family of organizations provides business and professional people with an avenue through which they can address the 55+ and senior marketplace. One of the primary ways we do this is through the senior living magazine, OurSeniors.net Magazine.

Right now, the Summer Edition of OurSeniors.net Magazine is being distributed to more than 250 pickup locations throughout an eight-county area in central Florida (Volusia, Flagler, Orange, Seminole, St Johns, Lake, Polk and Osceola Counties) and with it the OurSeniorsDiscounts section. Placing your ad in the magazine or the OurSeniorsDiscounts section will put your practice or enterprise before thousands of seniors, their families, caretakers and friends.

You can view the magazine online right now by at OurSeniors.net Magazine Online. It is just one example of how Axiom reaches out to seniors. If you are trying to reach the 55+ and senior market, the Silver Consumers who are so important, let Axiom show you how. Our business marketing team can combine traditional marketing tools like direct mail advertising (still a powerful way to reach senior consumers) with printed magazine promotion and professional digital marketing solutions. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

ByKevinD

Happy 4th of July

Happy 4th of JulyHappy Birthday America!

ByKevinD

OurSeniors.org is the newest addition to the OurSeniors.net Family

OurSeniors.orgAxiom is part of a larger family of organizations, the OurSeniors.net Family. Recently, that family expanded to include OurSeniors.org. This new addition seeks to provide immediate and continuing care and comfort to isolated seniors in need of human contact. OurSeniors.org will work to change the idea that seniors can be left on their own after being placed in a care facility.

This part of the OurSeniors Family wants to educate families and communities about the needs of our elders through example and message. Its goal is to build up a local family for those in need. If you are interested in supporting our cause and changing someone’s life for the better, consider a donation for a relative, friend, neighbor, or even a stranger.  All proceeds will go towards supplies and items to share with our visited seniors. You can read more about this new organization at OurSeniors.org.

This is an opportunity to brand your business or professional practice as “Senior Friendly,” a great place to be! We have often said that, “Axiom has years of experience reaching out to 55+ adults and seniors.” That is true, largely because of Axiom’s relationship to the OurSeniors Family. Why is Axiom better at marketing to older adults than our competitors? The factor that sets Axiom apart is its family, the OurSeniors.net Family of organizations and resources.

If you are trying to reach the 55+ and senior market, the Silver Consumers who are so important, let Axiom show you how. Our business marketing team can combine traditional marketing tools like direct mail advertising (still a powerful way to reach senior consumers) with printed magazine promotion and professional digital marketing solutions. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

ByKevinD

Why Axiom?

OurSeniors.netWe have often written and said that, “Axiom has years of experience reaching out to 55+ adults and seniors.” In fact, that is true, and Axiom’s niche marketing expertise for Silver Consumers is a part of our own branding strategy.  But why do we say this?

Why is Axiom better at marketing to older adults than our competitors? After all, many of them are very competent at typical internet marketing agency activities like developing a branding strategy or a SEO strategy. The factor that sets Axiom apart is it’s family, the OurSeniors.net Family of organizations and resources. That family connection helps us, and it can help you! We can leverage your promotional efforts aimed at the 55+ adult and senior market in so many ways.

One of Axiom’s roles is to act as the technical arm of the OurSeniors.net Family. We maintain the OurSeniors.net website, we help to publish both the print and the online version of the OurSeniors.net Magazine, we produce the videos for The OurSeniors.net YouTube Channel, and the content for the OurSeniors.net on Facebook site. Not enough?

Axiom also is behind the innovative new OurSeniors.net service, the OurSeniorsDiscounts.net publication; it is distributed free with each printed copy of the magazine (to over 250 locations and a potential audience of more than 1.3 million 55+ adults and seniors). Oh yes! We also maintain the OurSeniorsDiscounts.net on Facebook site, as well as The OurSeniors.net YouTube Channel.

There is one more thing. We help to arrange and promote the OurSeniors.net Brunch and Learn events. These unique, informative events give seniors and 55+ adults a chance to get out and meet their senior friends, to have a pleasant dining experience and to learn from experts about topics of special interest to them. This month’s Brunch and Learn Event for Seminole County will be this coming Friday, June 28th.

Please come out to this or a future event to see how Axiom and the OurSeniors.net Family meets and interacts with senior consumers. You will be impressed, and we can show you how to get your message to a senior audience. Here are the next meeting details.

  • Date: Friday June 28th
  • Time: 10 AM to Noon
  • Location: Colonial Room Restaurant, 105 E. 1st Street in Historic Downtown Sanford!
    Here are driving directions – Colonial Room Restaurant Driving Directions
  • Topic: “Talking Books for Persons with Visual Impairment.” Our speaker will be Ms. Kathy Searle Acevedo of the Florida Bureau of Braille and Talking Book Library.
  • Reservations: Visit Brunch Reservations or call 407-853-8505.
ByKevinD

Social Media and Seniors

marketing to seniorsWe have written about the growing power of social media as a critical part of any organization’s branding strategy and digital marketing solution. Across all age groups, more and more people now turn to social media as a source of entertainment, product information, shopping advice and countless other applications. Social media channels should be a seamless part of any digital marketing solution or branding strategy, including those aimed specifically at seniors. The latest Pew Research Center report on Internet and Social Media Use reports that a majority of 55+ and senior adults use Facebook and YouTube daily or frequently.

But how do you leverage the power of social media for your business or practice?  Most businesses, professional practices and nonprofits are probably missing out on potential contacts, referrals and sales that can come from social media sources. It does not have to be that way!

At Axiom, we have been producing social media content for years, concentrating on Facebook and YouTube. As part of the OurSeniors.net Family of organizations, we use social media to engage 55+ and senior adults in activities and events that literally build a feeling of family. Often, we combine these two social media vehicles, embedding YouTube video presentations into Facebook content. You can see an example at “OurSeniors.net Brunch & Learn Feb 1, 2019,” a YouTube video that is integrated into the OurSeniors.net Facebook page.

Axiom specializes in digital marketing solutions and branding strategies that target the 55+ and senior markets. Let us show you how we can bring your business or service organization to the attention of Florida’s large and growing 55+ adult and senior population, the “Silver Consumers.” Social media platforms are an ever more important part of branding strategies, so turn to Axiom to reach this key market. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.

ByKevinD

“Just the Facts, Ma’am…”

marketing to seniorsThat’s what Sergeant Joe Friday said in the 1950 TV series, “Dragnet.” All he wanted was the facts about a crime, so he could solve the case. Solving crime was the problem faced by Dragnet detectives, and the facts were the tools needed to accomplish this task.

If you are a small business person, service provider or professional practice, you face several problems each day. One of the most important is the task of building your customer base or professional practice clientele. In this case, facts may not be as compelling as fingerprints or a “smoking gun,” but they are important anyway.  Imagine that you are a legal, medical or other professional practice in Flagler County, Florida. Here are some facts:

  • The 55+ and senior population of Flagler County is 48,605 people (source:University of Florida, Bureau of Economic and Business Research, Florida Population Studies, Bulletin 181, June 2018).
  • 39 well-placed pickup locations throughout Flagler County distribute our printed publication, the net Magazine, with its OurSeniorsDiscounts pullout section.
  • Aimed specifically at the 55+ and senior market, this publication is distributed free, it is picked up, read and retained.

These “clues” should help you solve the mystery of penetrating the senior market (43% of the total population) in Flagler County. By placing an ad in the OurSeniors.net Magazine or an incentive in OurSeniorsDiscounts pullout section, you can place your practice name in front of a huge audience. The 55+ and senior population of counties like Volusia is not as high, but it tis still one of the most important market sectors. This is true anywhere in Florida, so take advantage of this opportunity now by:

Have a great day, and act now to take advantage of this opportunity.

ByKevinD

Using Multimedia to Drive Foot Traffic

OurSeniorsDiscounts.netLocal businesses face a unique set of marketing problems and opportunities. While a local store or service provider might be physically closer to a large part of its customer base, at the same time, they may be less well known. Physical location, visibility, traffic, and proximity to competitors are all factors that determine success.

A gigantic chain like Home Depot will have well-known locations, while a small competitor might be closer, but still unknown to the consumer. How can small businesses or service providers make themselves more visible to the customers in their own neighborhood?

Axiom has a solution to this problem. We have been driving web traffic to customer sites for years. Like all internet marketing agencies, we use techniques like search engine optimization services and branding strategies to entice viewers to visit our sites. Now, we are involved in multimedia projects that are designed to bring actual foot traffic to businesses, services and professional practices. We incentivize patrons to visit a physical location.

Our association with the OurSeniors.net Family of organizations has given us this ability, especially the capacity to reach 55+ adults and seniors. Through Axiom, your enterprise can put its name physically in front of thousands of potential customers each quarter, and with your help, give them a positive reason to seek you out!

The pros at Axiom have been doing printed material and direct mail advertising for a long time. Today, we help to publish a high-quality quarterly magazine, the OurSeniors.net Magazine. Each quarter, this magazine reaches thousands of seniors, their families, friends and caretakers. By placing your business name in the magazine, itself, or in the pull-out supplement (the OurSeniorsDiscounts.net section), you can access the hugely important senior and 55+ adult market. Senior readers may also access the supplement’s content at its online twin at OurSeniorsDiscounts.net.

The OurSeniorsDiscounts.net distribution specifically targets the over 55 market. It is FREE to consumers, distributed with thousands of printed copies of OurSeniors.net Magazine throughout Central Florida, as well as being online. You can find out more right now by:

Have a great day, and act now to take advantage of this opportunity.

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