Digitize Your Marketing
Looking for new ways to market your business to customers? Read this article to find out how email may be just the answer you’re seeking:
More Links? Better Links!
Having lots of links to your site doesn’t necessarily mean high rankings in search engine queries. This article lays out some basic strategies for link-building that will raise your online profile:
http://www.axiomseo.com/MarketingBlog/2013/05/09/effective-link-building/
Happy Mother's Day to all the Moms out there!
Happy Mother’s Day
Proverb 17:6
“Children’s children are a crown to the aged,
and parents are the pride of their children.”
From all of us at AXIOM Internet Marketing!
Virtual World, Real Customers
Even though you work in the “real” world, having a visible presence in the “virtual” world is an important way to build your business. This article discusses the advantages of having a top-notch website and how to turn online traffic into customers coming through your door:
http://www.axiomseo.com/MarketingBlog/2013/04/29/why-does-your-business-need-an-online-presence/
Building Better Backlinks
Building a solid link portfolio is essential to maximizing your website’s visibility and increasing your online customer base. This article contains some helpful hints for making sure that your links are as robust and relevant as possible:
http://www.axiomseo.com/MarketingBlog/2013/05/09/effective-link-building/
Effective Link Building
In the air conditioning and heating industry, earning the trust of potential customers is one of the most important steps to building a thriving business. As you know, having referrals from previous satisfied customers is one of the best ways to demonstrate that a business is trusted by the people who patronize it. If lots of people recommend a heating and air conditioning firm to their family or friends, potential customers will assume it is a trustworthy, professional place of business. On the other hand, if no one sends additional business to a company, it sends the message that the firm probably doesn’t offer much to its customers.
Links: Digital “Buzz”
The links between websites are a lot like the “word of mouth” that spreads about a business among the local community. Having a lot of links pointing to your site from a variety of different sites is like having lots of different people recommending your business to their neighbors. It shows that you consistently provide the best quality of service and that you have a wide experience that includes many satisfied customers. By contrast, having only a few links to your website – or having many links all from only a couple of sites – sends a completely different message. Much like a contractor whose only positive reviews come from family and close friends, a website with few backlinks or links to only a small number of other websites suggests that few people trust or patronize your business.
Keep it Natural
While you want to maximize the number of links to your site, links must build naturally over time to ensure their ability to raise the ranking of your site in the query results of search engines such as Google and Yahoo. Search engines will penalize websites whose inbound links are not varied or which are all created in a very short period of time, so how you build your portfolio is as important as the links themselves. A couple of simple steps can help keep your link portfolio “natural” and prevent your site from being penalized for the way you optimize it.
Looking Inside and Out
The links that will be most helpful will be ones from sites in your industry, since they are the places potential customers will be most likely to search for information related to your business. However, no industry stands alone; most interact in some way with a host of related industries. For example, your business might find potential customers among individuals looking for information about insulation or energy-efficient appliances. Seeking out opportunities to link to related businesses or industries can strengthen your online search profile.
You Don’t Have to Go Home
Although your homepage is the place you want most of your customers to see first, it is a good idea to point some of your backlinks to other pages on your site. However, if your site has several specialized pages, it often is quicker and more efficient for a link to point directly to the page that contains the most relevant content. For instance, if your business sells heat pumps and you post an article discussing heat pumps, link the article to the page on your site that features information about your heat pumps. If you aren’t sure whether a link should point to your home page or another page, a simple rule of thumb is to point to the page that is the most relevant. When in doubt, point the link to your homepage.
Axiom Internet Marketing can work with you to build a strong and diverse link portfolio that will develop naturally and promote your website in search engine rankings. Our team not only includes the best IT professionals, but also specialists who know the air conditioning and heating industry. Let us show you how we can build you a link portfolio that reflects the excellence and trustworthiness that your customers expect.
Today is the National Day of Prayer
Today the United States celebrates the National Day of Prayer, on which the people of the country are asked to turn to God in prayer and meditation. Abraham Lincoln established the observance on March 30, 1863, during the depths of the Civil War. Lincoln believed that the citizens of the United States had developed a feeling of self-sufficiency that led them to forget God’s role in their lives. He felt that it was appropriate for the nation to take a day to acknowledge God’s presence in our lives and to “pray for clemency and forgiveness.” On this day, we invite you to join with us in celebrating God’s generosity and mercy and to pray for the strength to deal with the challenges facing our nation.
Any Roofers out there?
Are you looking for a Search Engine Optimization firm that can deliver results in making your roofing business more profitable? With the challenging economy causing many businesses to lose hope for success, it is very important that you utilize your advertising money in the best possible way. Hiring firms without a good reputation or hiring one person to your team to focus on managing your online marketing and media presence can be risky. If you are hoping to find a company with a solid reputation, many positive testimonials, and a team of experienced experts, then AXIOM Internet Marketing is the answer you have been looking for.
Your roofing business can benefit from our marketing services in various ways. First, our strategies enable you to do less in looking for customers, but more for allowing them to find you. We optimize the content on your website that is helpful to your customers and also improves your name to be found more easily on search engines like Google. Therefore, the easier you are to find on the search engines, the more likely it will be that you will have new customers looking for your services that will in turn raise your profits.
Our expert staff is dedicated to making your business become more successful. We work hand in hand with you to learn what your goals are, and from there we create a marketing plan that will fit your expectations and allow you to meet your goals. For your roofing business, we create a list of keywords that will fit your location, roofing services, and specialties. This information becomes optimized, meaning by using white hat SEO techniques, your website will be improved on the search engine rankings and your business becomes found more easily by potential customers.
Social media is another way that we can improve your chances of earning new customers. Social media websites advertises to known and unknown clients. We optimize your social media posts to current and future customers. We are knowledgeable in creating virtual ‘word of mouth advertising’ by having a virtual friend tell another about your company. This then gets repeated and you have just been advertised to potential customers. AXIOM effectively uses Facebook, Twitter, and Google+ to improve your online media presence.
As a roofing client, like all of our clients, we stay in continuous contact with you about the marketing plan, getting feedback from you and your customers. This allows you to give us your input about how things are going or what goals you would like to see changed or met. We incorporate your feedback in with our professional judgment to create effective and positive results. You are in control, but have a professional doing the work for you.
If you want your roofing business to maximize its potential, you will benefit from AXIOM’s strong and experienced staff. We will use our Integrated Internet Marketing Services to improve your online presence, allowing you to focus on your skilled trade while we make sure your business reaches a larger client base.
Why Create a Website and use Search Engine Optimization (SEO)
So if you are a Roofer in Florida, California, Texas, Massachusetts, Maryland, New York, Rhode Island, Vermont, Maine, Hawaii, Pennsylvania, New Jersey, New Hampshire or know of a superb Roofer and need (SEO) Search Engine Optimization, Social Media Management and or need assistance with Video/Media Production we are the company for you. Visit our Services Page and we may be reached at (800)-888-6348 or via email at info@axiomseo.com. Call us for a free consultation. Disclaimer
Posted by Axiom Internet Marketing
Why Does Your Business Need an Online Presence?
The United States is the number two country in the world that uses the Internet. That is approximately two hundred and forty five million people in our country who have access to information online. Those two statistics are why your business needs a good online presence!
With today’s technology; smart phones, tablets, computers, and more, consumers can get the information they are looking for in a second by doing a quick search on a search engine. Gone are the days where people flip through the phone book and call different companies. Now, they search for the category they need and the location they want, and click on the top websites to find the one that fits what they are looking for. If you don’t have a good looking website, chances are your business is getting looked over.
If your business has a website that is full of informational content that answers consumers’ questions, they are going to think you are knowledgeable about your trade and feel more confident when hiring you for their services. Consumers are looking for answers without having to do much talking, so it is important for your business to have a webpage that is full of material that will please your potential customers. A great idea for your webpage is to do a Q and A portion. This allows you to tackle important and common questions for your customers, and show your knowledge of your skill.
Your online presence can allow your future customers to get to know you before they even meet you, giving them a sense of familiarity and comfort. One of the greatest new tools on the Internet is videos. You can do a video introducing yourself to the world, and allow them to see you are the genuine, caring, professional you are.
Having a website for your business allows you to reach many more people with far less funds than print media. Creating flyers and brochures, printing multiple copies, and distributing them is far more time consuming and expensive than creating a website and letting it do the work for you. The website allows consumers to come to you. Print media causes you to have to work to go after them.
Being accessible twenty-four hours a day, three hundred and sixty five days a year is important for consumers. If it is a weekend, or a holiday, and they need to find someone right away, you can be found online versus being nonexistent. The convenience of being available to your clients, even if it is just for information, is very important to the success of your business.
Another thing that an Internet website does for your business is provide credibility to you. If you have a strong website that portrays your business the way that you want it to, allows consumers to believe in you before they even meet you. Websites that are very weak cause customers to question their validity, and force them to look elsewhere. A good website enables customers to feel confident in their choices.
There are many reasons why it is important for your business to have a strong online presence, as have been noted above. There are many companies after new and repeat customers, just like you. If you want to be at the top of the list, consider having someone create a reliable, informative, interesting, and easy to navigate website that will be sure to bring in customers and improve your business.
Email Marketing: The Best Way to Talk To Your Customers
When trying to grow a business you want to bring in new customers and keep existing customers for life. Although at times this can seem like a serious challenge there is an effective way to do this. It is called email marketing and it is helping businesses all across the globe.
Email is not dead by any means. In fact it is still used very regularly for communication. Social media sites like Facebook, Twitter, and Google+ have their own merit but few things can trump email marketing. It is undoubtedly the most effective communication channel you can have online.
Why Is It So Effective?
Email marketing is so effective because it allows you to build relationships with your customers. No other communication channel can do this like email marketing. By emailing people regularly they are staying familiar with your company and will stay loyal because of it. This familiarity also means greater conversations and a much better chance of recurring customers.
Another reason why email marketing is so effective is because of its low cost and high return. Using email marketing software can cost next to nothing. Most of these software programs walk you step by step through the whole process so there is no need to be tech savvy. Once it is set up you can start marketing your company and increasing your conversions. This is a much more cost effective form of marketing compared to television or billboard ads.
The last reason why email marketing is so effective is because of the information you will receive. When people subscribe to your email list you learn their name as well as their general location. This is extremely valuable information that can help you promote your products and services more effectively. Along with this is the ability to speak directly with your customers and see what problems they have that need to be solved. By utilizing this information you are solving the problems of your target customers and building a successful business.
How to Use Email Marketing Effectively
Now that you understand why email marketing is so effective it is time to properly implement it. Once you have set up your email software and have a list of email subscribers you must be careful what information you are sending them. First off, your emails can’t be too frequent. Nobody wants an inbox full of emails. Limit your emails and send out no more than one email a week.
In the beginning your emails should provide tremendous value to your customers. Only send them great content that will help them. As time goes on and you continue to provide value you will be building trust and establishing a relationship. Once that trust has been established you can then send out an email here and there promoting a product or service. By this point you have provided so much value that your customers are much more likely to buy.
Email marketing is an amazing tool in your marketing arsenal. But as a business owner you may feel that your time is limited. That is why AXIOM Internet Marketing provides email marketing services for businesses. We are a full-service internet marketing company and email marketing is just one aspect of the full package. Do you want to build trust that will keep customers for life? If so then give AXIOM Internet Marketing a call and grow your business in a way you never thought possible.
