AIM

Expanding Your Business Through Social Media

A newspaper reporter once asked legendary bank robber Willie Sutton why he held up banks. Sutton’s answer was simple and direct: “That’s where the money is.” While Sutton’s business methods were – to say the least – unconventional, he did understand a basic fact of business. If you are interested in acquiring something, whether it is dollar bills or new customers, you have to go where you can find it. In the world of online marketing, that means finding out where potential customers for your business hang out online and reaching out to them there.

Establishing a Social Media Presence

Today, one of the best places to find a large online audience is on social networking sites such as Facebook, Twitter, GooglePlus, Tumblr, Flickr, and Instragram, just to name a few of the seemingly endless variety of such sites popping up on the Internet. Facebook alone is estimated to have over a billion members worldwide. The number and diversity of people who you can reach through social media is truly limitless. The challenge is figuring out the best way to take full advantage of that vast market of potential customers.

Axiom Internet Marketing has years of experience planning online marketing strategies designed to help you identify potential customers through social media and determine the most effective way to reach out to them. Social media campaigns can be much more cost-effective than traditional Internet advertising and they present a more personal and less commercial environment in which to raise awareness of your business. Not only will we help you design a winning social media strategy, we’ll be there to assist you in implementing it and make sure that your social media presence enhances your company’s image and reputation.

Finding Your Customers Online

Of course, the staff at Axiom is not simply going to create Facebook and Twitter accounts for your firm. The point of social media marketing is to use those types of sites to target the people who are looking for the goods and services in which you specialize. That means helping you decide on the sites that are most likely to attract people who may be potential customers, and creating custom-designed content for all of your social media accounts to make sure your message is seen by the people you want to reach.
The content Axiom provides is not just limited to engaging, relevant written copy. In addition to top-notch marketing copywriters, our staff includes accomplished video and graphic design production professionals who can offer a wide variety of dynamic media to supercharge your social media presence. At Axiom, we keep your content current and relevant, constantly updating your social media accounts with the latest information about your business. Our multi-faceted approach to social media management aims to ensure that when people need a contractor, they think of your name first.

Your Image Is King

In addition to being accurate and complete, you want to be sure that anything that appears in your social media accounts reflects well on your professionalism and judgment. You don’t want anything appearing online that potentially could be embarrassing, offensive, or uncomfortable for your visitors. Axiom will keep a close watch over all content that is posted to your social media accounts so that nothing appears there that could compromise your business. While other firms may be content to post lots of content without closely monitoring its appropriateness, Axiom takes care to screen all the content posted to your accounts to make sure they portray the best possible picture of your business for your visitors.

Axiom’s Approach

Contact Axiom Internet Marketing today to see how we can help you dramatically expand your customer base by taking advantage of the capabilities of social media. Not only does Axiom have the technological know-how to create a winning social media strategy, we also have a depth of experience in the mechanical and electrical contracting industries. We know what it takes to build a winning business in your field and we bring this industry knowledge to the table along with our outstanding IT skills. Let us put this winning combination to work for your firm.

Posted by: Axiom Internet Marketing

ByJulianC

Any Plumbers out there?

Are you hoping to find new clients for your plumbing business? As most businesses face tough competition, having good online marketing can be the difference in getting that next client. AXIOM Internet Marketing is aware that the hours you spend working does not give much time for reaching prospective clients. Let us do the work for you and help your business achieve a greater audience through online marketing. That way you can continue focusing on giving your business and residential customers the best plumbing services possible.

AXIOM Internet Marketing is proud to offer our clients of every trade a comprehensive package tailored to each business’s needs. Our services include Search Engine Optimization, which will improve your website’s ranking in search engines, web design and development, video/media production and editing, social media management, graphic design, and communication database creation and management services. All of these tools are performed by one company with the goal of improving your business and helping you reach your goals.

In order to be successful with our clients, we begin this process by learning what your goals are with your business and what your expectations are with marketing strategies. With that information, we then incorporate our skilled technology and writing experts who come up with what techniques will work best to get you the results you desire. We only utilize white hat search engine optimization techniques, which will enable your content to be rated higher and improve your rankings in the search engines.

AXIOM Internet Marketing emphasizes on Search Engine Optimization techniques because the most common way for a new client to find you is through doing a search on the Internet. The potential customer goes into the search engine field and types in “plumber” with the appropriate geographical area needed. AXIOM Internet Marketing is knowledgeable of what information to place in your content to reach the residential and business customers you serve and those you are capable of providing services for. Our expertise is configuring your content with Search Engine Optimization strategies that will improve your ranking within those search engines, and never causing your content to be penalized.

AXIOM Internet Marketing also provides social media management services that correlate with your plumbing business’s website. In order to be a top competitor in your field, having a strong online media presence and staying up to date with it is very important. We utilize Facebook, Twitter, and Google+ to help improve your exposure online. It is our responsibility to manage the “likes”, “re-tweets”, and other comments from your social media pages and pass along this information to you.

AXIOM manages every detail of your website, from hosting, image and video creation, website programming and content managing. You are fully included in the process, giving recommendations and ideas to us, but after that you don’t have to stress about any part of your online content. We are meticulous in ensuring that your website works perfectly, and that your social media is handled quickly and effectively. All of this together will enable you to reach new customers, improve your interaction with your customers, and get your name out there more easily.

Why Create a Website and use Search Engine Optimization (SEO)

So if you are a plumber in Florida, California, Texas, Massachusetts, Maryland, New York, Rhode Island, Vermont, Maine, Hawaii, Pennsylvania, New Jersey, New Hampshire or know of a superb plumber and need (SEO) Search Engine Optimization, Social Media Management and or need assistance with Video/Media Production we are the company for you. Visit our Services Page and we may be reached at (800)-888-6348 Call us for a free consultation. Disclaimer

ByJulianC

Legal SEO From Axiom

There are lots of SEO (Search Engine Optimization) and web design firms who are more than willing to build you a website. What sets one apart form the others? And why should you choose AXIOM over our competitors? In short, Axiom knows the legal profession. Not only do we employ the industry’s best IT personnel, our staff also has a deep professional experience in the legal services field. By bringing together both top-notch technical skills and a keen professional insight into your industry, Axiom delivers you a website that meets your needs and is not a one-size-fits-all solution.

We Know The Legal Profession

At Axiom we form strategic partnerships with only the most well regarded legal professionals. We are committed to promoting and recognizing the very best attorneys practicing today. This combination of legal background and technical expertise sets us apart from other Web design companies. A company that doesn’t understand the legal profession is unable to deliver the kind of targeted solutions that Axiom provides. We know that the goal of a website is to not appear cutting edge or tech-savvy, but to increase your business and improve your bottom line. That’s why we approach web design from a strategic, big-picture perspective that considers your firm’s overall goals as well as the technological details of optimizing your website.

With You For the Long Run

Once your site is up and running, we’ll stay with you to maintain and update content to make sure your site remains fresh and relevant. Our SEO strategy will consider every approach to making sure that your site ranks near the top of search engine results and that your rankings remain as high as they were on day one. In addition to coding and backlinking, we will link you to social media such as Facebook and Twitter, create content for your site, set up and maintain a blog, and even deliver top-notch print media. We don’t want just to build you a website, we want to work with you to make sure the site is meeting your firm’s needs.

Talk to an Axiom staff member to day to see how we can work with your practice to create online solutions that ate right for you. From website design, to media creation, to maintenance and updating, Axiom Internet Marketing is your one-stop source for top-of-the-line SEO solutions.

Posted by: Axiom Internet Marketing

ByJulianC

Doing SEO Right

The competition among contractors of all sorts – plumbers, electricians, heating and air conditioning contractors, pest control firms to name just a few – is more heated today than ever. Everyone is trying to find a way to get a leg up on the competition through marketing and advertising. A great many contracting firms are turning to the Internet to try to attract new customers and get the word out about their businesses.

There are firms that are reluctant to take the plunge, however. Some believe that a website is a luxury that only large companies can afford. Others are concerned that the cost and effort to create and maintain a website isn’t worth the investment. Still others don’t have an online presence because they think their type of business won’t be of interest to people online. The fact is, a well designed and properly maintained website can be a valuable asset for any company, no matter the size of the nature of your business.

One Size Does Not Fit All

When you do make the decision to establish an online presence, it is important to avoid a couple of common mistakes many firms make. The first of these is choosing prepackaged website optimization solutions. Although they claim to work for any website on any platform, prepackaged solutions typically take shortcuts and cannot be customized to your particular needs. A customized package can focus primarily on strategies that are most appropriate for your business’ needs, rather than offering generic solutions.

Don’t Get Stale

A second common mistake is failing to update and maintain the website regularly. Even the best website when it is launched will eventually become dated and even stale if it is not refreshed with new content and spiced up with interesting and unique content. Including features such as video or an interactive blog where you can share information with customers will not only make your site more attractive to visitors, they will boost your rating in search engines such as Google and Yahoo. That means when people use these search engines to find a contractor, your firm’s name will appear closer to the top of the list.

Axiom Internet marketing has the experience and professional skill you need to create a top-flight website and keep it working at its best for you. Let us show you how our Search Engine Optimization (SEO) solutions can put you on top and keep you on top to draw new customers to your business.

ByJulianC

Check out our latest video

ByJulianC

Time to Tune Up Your Website?

Hot weather is here for much of the country and air conditioners that have not been in use for the past nine months are starting to get their first workouts of the season. Inevitably, some of those units will fail and others will need a Freon boost, lines cleared, or some other maintenance to make sure that they keep their owners cool during the summer.

As soon as a homeowner hears that telltale “clunk,” or finds that his or her air conditioner is blowing lukewarm air instead of a cool breeze, finding a reliable heating and air conditioning contractor will be the first order of business. More and more, that means going online to find a contractor via the Internet. When homeowners in need of air conditioning service and repair search online, how likely are they to find you? Is your business at the top of their search results, or are you several pages down? How do you ensure that yours is one of the first names they see?

Building Your Online Presence

With so many contractors choosing to advertise and market online, you need to take steps to make sure you don’t blend in with the crowd. Your website not only needs to be attractive and informative, it also has to be up-to-date and dynamic to attract visitors who will become your potential customers. Your website must be seen to have an impact, and that means making sure it ranks as high as possible in search engines such as Google and Yahoo. That’s where Axiom comes in.

At Axiom Internet Marketing, we will cover every base to ensure that your website draws the most views and has the greatest online visibility. We specialize in optimizing your website so that you are at the top of online search results. Our proven SEO (Search Engine Optimization) strategies include website design and optimization, blog creation, building dynamic link portfolios, creation of print and video content, and a host of other techniques proven to increase your online profile and drive customers to your business.

Axiom Knows Your Business

In addition to our IT expertise, Axiom’s staff has extensive experience in marketing for mechanical, electrical, and plumbing contractors. Talk to Axiom today about how we can combine those two areas of skill and knowledge to create solutions custom designed for you and your needs.

Posted by: Axiom Internet Marketing

ByJulianC

Keep the Info Flowing

A website is like the plumbing fixtures in a building – it needs to be kept in good condition to work properly. If your website is not performing the way you’d like, this article can offer suggestions for revitalizing it:

http://www.axiomseo.com/MarketingBlog/2013/05/31/online-strategies-for-plumbers/

Posted by: Axiom Internet Marketing

ByJulianC

Online Strategies for Plumbers

Just like the pipes in a building, your website needs to be maintained to perform at maximum capacity. Over time, fittings loosen, joints weaken, pipes rust, and eventually leaks will develop. Much the same thing happens to your website without proper maintenance. If your links are out of date, your keywords are no longer effective, or your content is less than it should be, you will start leaking potential customers. If your website is not properly designed or maintained, it will be more difficult for potential customers to locate you online. And those visitors who do find your site will be less likely to stick around or return later.

Making Sure Your Website Works Harder

Search Engine Optimization, also known as SEO, is the process of making sure that a website continues to be an asset by increasing the likelihood that online visitors will find it using a search engine such as Google or Yahoo. For some SEO firms, this entails a brief editing of a client’s site, or quickly adding a few links. At Axiom Internet Marketing, however, SEO is into a full-service process that includes editing code, working outside of the website, and linking to social media. We know it’s not enough to have a website, it needs to beat your competition’s website and steer customers to your business.

Our integrated SEO strategy does include tried and true methods including site edits and backlinks, but goes far beyond those techniques to take advantage of the power of modern online technology. This includes creation of online content, blog creation and maintenance, print marketing, and leveraging the flexibility and reach of communication databases. We don’t just focus on a couple aspects of your site, we take a multi-faceted approach to SEO to make your website more visible and more attractive to visitors and help you turn visitors into customers.

We Know Your Business

Contact Axiom today and let us show you our full range of targeted SEO solutions designed specifically for your needs. In addition to our technological expertise, our staff has wide experience in the mechanical and electrical contracting industries and understands what it your business needs to succeed in an online environment. Let Axiom help take your website to the next level and realize its full potential as a valuable piece of your marketing strategy.

Posted by: Axiom Internet Marketing

ByJulianC