If 100 potential clients stumble upon your professional website, your business is 1 step closer to success. However, if 100 potential clients stumble upon your personal Facebook page, you are 100 likes closer to building trustworthy, continuous relationships. There is a difference between a website and a person connecting with others online. That difference starts with making it about them.
Find out more in our upcoming articles on what it means to properly create, and market, social media sites for your business.