Specialists in the senior market
According to the US Census Bureau, by 2030, Americans over 60 will make up over 30% of the total US population. Considering adults only, 50% of that population was 50 years of age or older by the end of 2017. No internet marketing agency or business owner can afford to ignore this market.
At Axiom, we are becoming specialists in the senior market, reaching it and influencing its buying behavior. Because of our connection to the OurSeniors Family of organizations, we can open a doorway into the heart of this market. We know that the number of seniors online is only going to increase. Seniors love the internet and social media; it’s convenient, it opens up a whole new world and it is empowering to seniors, even those with limited mobility.
If you are still doing your own website, we can offer some quick-help pointers for the senior viewer.
- Establish credibility and trust. Seniors want to know the person or organization behind the website. Devote a page on your site to telling your story, based on the values and principles you or your business have. Be sure to include “serving the needs of seniors” in those values. Have a mission statement for those values.
- Be senior relevant! Engage with seniors. This involves more than just featuring information that is relevant to senior life. It includes placing pictures that include seniors in them, cross linking with other senior-friendly sites, and engagements with the senior community. An excellent example of this involvement is the OurSeniors.net Brunch and Learn program that Axiom helps to produce for the OurSeniors Family of services. Click on the link to see how effective this can be.
- Create a web presence that appeals to seniors. This involves creating content that is accurate, easily understood and relevant to senior life, even if that content is not directly involved in your business. As the Google Webmaster guidelines say, “Content is King!” That is why viewers, including seniors, return to some sites and not others. The content makes it worth their effort.
- Complete a website audit to ensure your site is seniors-friendly. Increase text and image sizes for key parts of your message, streamline content for easy reading, establish trust and credibility and be senior-relevant with pictures and content.
That is a very brief summary of what Axiom, the Specialist in Senior Marketing, has learned over many years. If you are struggling to find digital marketing solutions that work and branding strategies that can penetrate the senior market, turn to Axiom. Visit Axiom Administrative Services or call us at (800) 888-6348.
Empathy
“Empathy” may sound like an unlikely term to use in an internet marketing agency blog, but for Axiom, it is not. It is part of our branding strategy as a specialist in marketing to seniors. Like other internet marketing agencies, we do our share of SEO techniques and finding digital marketing solutions of all kinds, but it is in marketing to seniors that we excel.
Part of the reason is the empathy we have for seniors. A big part of our activity is to act as the technical arm of the OurSeniors Family, a group of organizations that exists to serve the needs of seniors. We do not simply put up websites or publish blogs and leave it at that. As part of the OurSeniors Family, we go out and mix it up with the people we are trying to influence. We try to appreciate their needs and their tastes. In short, we empathize, trying to understand what will help seniors and what will help us to influence their decisions.
That is why we say we are better at reaching the Silver Consumer! Consider the resources we can bring to bear in helping you or your business reach out to seniors:
- OurSeniors.net
- OurSeniors.net Magazine, the printed version of our flagship publication.
- OurSeniors.net Magazine Online.
- The OurSeniorsDiscounts.net pullout section in each of the printed copies.
- OurSeniors.net online
- The OurSeniors.net Brunch and Learn Events
- Our Social Media Pages and Outreach, serving the growing senior and 55+ audience for the web, internet and online marketing
If you are trying to reach the 55+ and senior market, the Silver Consumers, let Axiom show you how. Our team can combine traditional marketing tools like direct mail advertising (still a powerful way to reach senior consumers) with printed magazine promotion and professional digital marketing solutions. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.
Summer Edition of OurSeniors.net Magazine is now available
Like all internet marketing agencies, Axiom does its share of search engine optimization, branding strategies and even direct mail marketing. Besides the routine, we are unique in our association with the OurSeniors.net Family of organizations.
The core mission of OurSeniors.net is to be of service to seniors in all ways possible. At the same time, the OurSeniors.net Family of organizations provides business and professional people with an avenue through which they can address the 55+ and senior marketplace. One of the primary ways we do this is through the senior living magazine, OurSeniors.net Magazine.
Right now, the Summer Edition of OurSeniors.net Magazine is being distributed to more than 250 pickup locations throughout an eight-county area in central Florida (Volusia, Flagler, Orange, Seminole, St Johns, Lake, Polk and Osceola Counties) and with it the OurSeniorsDiscounts section. Placing your ad in the magazine or the OurSeniorsDiscounts section will put your practice or enterprise before thousands of seniors, their families, caretakers and friends.
You can view the magazine online right now by at OurSeniors.net Magazine Online. It is just one example of how Axiom reaches out to seniors. If you are trying to reach the 55+ and senior market, the Silver Consumers who are so important, let Axiom show you how. Our business marketing team can combine traditional marketing tools like direct mail advertising (still a powerful way to reach senior consumers) with printed magazine promotion and professional digital marketing solutions. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.
Happy Birthday America!OurSeniors.org is the newest addition to the OurSeniors.net Family
Axiom is part of a larger family of organizations, the OurSeniors.net Family. Recently, that family expanded to include OurSeniors.org. This new addition seeks to provide immediate and continuing care and comfort to isolated seniors in need of human contact. OurSeniors.org will work to change the idea that seniors can be left on their own after being placed in a care facility.
This part of the OurSeniors Family wants to educate families and communities about the needs of our elders through example and message. Its goal is to build up a local family for those in need. If you are interested in supporting our cause and changing someone’s life for the better, consider a donation for a relative, friend, neighbor, or even a stranger. All proceeds will go towards supplies and items to share with our visited seniors. You can read more about this new organization at OurSeniors.org.
This is an opportunity to brand your business or professional practice as “Senior Friendly,” a great place to be! We have often said that, “Axiom has years of experience reaching out to 55+ adults and seniors.” That is true, largely because of Axiom’s relationship to the OurSeniors Family. Why is Axiom better at marketing to older adults than our competitors? The factor that sets Axiom apart is its family, the OurSeniors.net Family of organizations and resources.
If you are trying to reach the 55+ and senior market, the Silver Consumers who are so important, let Axiom show you how. Our business marketing team can combine traditional marketing tools like direct mail advertising (still a powerful way to reach senior consumers) with printed magazine promotion and professional digital marketing solutions. Please visit Axiom’s small business services page or call Axiom at 800-888-6348.
